WASHINGTON, DC -- NAB announced today the official launch of NAB365, a year-round online media property designed to serve the industries and professionals who gather annually at the NAB Show. From content creation to content delivery, NAB365 will provide professionals, via its intuitive search engine, the relevant information needed to make better, more informed equipment, software and service purchases.
"Providing a user-friendly platform for our NAB Show clients and attendees to continue interacting throughout the year was a logical step for us," said NAB Executive Vice President of Conventions & Business Operations Chris Brown. "For the content and electronic media professionals who make up the 'broader-casting' community, NAB365 will serve as an invaluable resource, connecting buyers and sellers throughout the year."
At its core, NAB365 will assist content professionals in identifying the products and services they need to perform their job. The Web site will also feature daily news, research content, audio and video content, and a career search center. The site will also boast NAB365 TV, which will give companies a platform to announce new products and distribute company news globally via Internet video.
NAB teamed with BDMetrics, a Baltimore-based company, to create NAB365.
"NAB has built a premier trade show that allows its community of professionals to gather, and we worked to duplicate this concept online," said BDMetrics CEO Rick Geritz. "It's a virtual gathering to complement the physical pilgrimage content professionals make to the NAB Show every year, from online lead to handshake."
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
About the NAB Show
The NAB Show - Where Content Comes to Life, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.
BDMetrics develops You-Based™ relationship analytics technology that dynamically personalizes the event experience around the unique needs and interests of each active or prospective attendee and exhibitor. Adopted by industry leaders, this powerful You-Based technology drives attendance, increases exhibit sales, produces highly qualified "in person" leads and reveals critical market intelligence to improve event performance. BDMetrics is a privately-held company based in Baltimore, MD. Additional information is available at www.bdmetrics.com.