WASHINGTON, DC -- NAB Executive Vice President Dennis Wharton released the following statement this evening in response to today's FCC order regarding digital television consumer education efforts by TV broadcasters, cable and satellite operators, retailers, and manufacturers.
"We salute today's FCC action, which provides broadcasters with the necessary flexibility to ensure that no American loses access to television service due to lack of education. Through public service announcements, TV crawls, news programs and innovative marketing techniques, broadcasters are committed to presenting more than $1 billion in messaging that is educational, accurate and actionable.
"At stake is the very future of broadcast television, and there should be no mistaking the commitment of local stations and our network partners as leaders in this unprecedented educational effort to conclude a successful DTV transition."
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.