WASHINGTON, DC NAB Executive Vice President Dennis Wharton released the following statement today in response to a new report from the Kaiser Family Foundation, which shows that there has been no decrease in the amount of public service advertising provided by local television broadcasters over the last five years.
"We're pleased with Kaiser's findings that there has been no decrease in public service advertising over the last five years. NAB's own surveys reveal that local television and radio stations donate more than seven billion dollars in airtime for PSAs annually. Our survey, which does not include the value of network PSAs, further reveals the donated time is spread fairly evenly throughout all dayparts.
"Broadcasters' commitment to PSAs, coupled with our life-saving AMBER Alerts, emergency weather warnings, and the hundreds of millions of dollars raised for charity through on-air fundraising appeals, demonstrates that we indeed are dedicated to serving the public interest."
NAB's most recent survey, which showed that local radio and television stations generated a record $10.3 billion in public service in 2005, is available at www.broadcastpublicservice.org.
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.