WASHINGTON, D.C. - The National Association of Broadcasters (NAB) today unveiled a new logo following a thorough brand rejuvenation process that began last spring. Beginning this month, NAB will be featuring its new look and logo in all communications, materials and advertisements. The last update to the NAB logo came over two decades ago.
"The modernized NAB logo embodies our reinvigorated sense of advocacy on behalf of America's broadcasters on Capitol Hill, at the Federal Communications Commission and other agencies, and before the general public," said NAB President and CEO David K. Rehr.
Working with Pittsburgh-based advertising agency Blattner Brunner, NAB developed a logo designed to project broadcasters' dedication and passion for serving communities as well as a commitment to expanding opportunities in the digital age. In addition to a new logo, NAB also unveiled a new descriptor phrase that describes the mission of the association: "Advocacy Education Innovation."
Advocacy -- America's broadcasters look to NAB to be their voice in Washington, before Congress, the Federal Communications Commission (FCC) and the Courts.
Education -- NAB is committed to providing its members with the educational tools and programs needed to help them strengthen their business models, learn the latest trends in the industry and serve their local communities. NAB also works to educate policymakers and the general public about issues that concern broadcasters.
Innovation -- NAB strives to promote, support and encourage technological advancements that will carry the broadcast industry into the future.
"The new NAB logo captures the true spirit of our organization and the members we serve: strong, energized and forward-looking," said Rehr. "With the rejuvenated NAB brand comes a clear mission to deliver greater value to our members."
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.