WASHINGTON, DC – NAB will distribute over 90 drunk driving prevention public service announcements (PSAs) featuring the landmark tagline "Friends Don't Let Friends Drive Drunk" to radio stations during The NAB Radio Show in Charlotte. The campaign is a collaborative effort among NAB, RADD: The Entertainment Industry's Voice for Road Safety and the Ad Council, encouraging people to intervene in order to prevent friends from driving drunk.
Designed to reach the critical audience of 21- to 34-year-olds, who represent over half of all alcohol-related fatalities, the PSAs feature a variety of celebrity entertainers, including performers Gwen Stefani, Jeff Foxworthy and John Mayer. In addition to distribution at The NAB Radio Show, CDs will be mailed to stations later this month and PSAs can be downloaded from the NAB Web site. Available in both English and Spanish, the CD contains PSAs that can be aired year-round as well as holiday-specific PSAs.
"Radio stations are uniquely positioned to provide this information to the 233 million Americans who tune in to local radio weekly," said NAB President and CEO David K. Rehr. "The NAB Radio Show provides the perfect platform to launch this campaign and we are encouraging all radio stations to air the PSAs."
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.
The Entertainment Industry's Voice for Road Safety is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. For more information, visit the RADD website at www.radd.org
Using the power of advertising to stimulate action, the Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. Visit the Ad Council website at www.adcouncil.org for additional information.