The NAB Pulse November 10, 2008

NAB.org | Industry Areas | News Room

Broadcasters Mark 100-Day Countdown to Digital TV Transition
With the nationwide transition to digital television (DTV) exactly 100 days away, NAB held a national press conference today to mark this important milestone. At the Newseum in Washington, D.C., NAB joined forces with senior government leaders and key industry and consumer groups to spur Americans into action during this critical last phase. Full-power television stations across the country must switch from analog to all-digital broadcasting by February 17, 2009.
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Radio Heard Here Celebrates 70th Anniversary of "War of the Worlds" Broadcast
The Radio Heard Here campaign recently celebrated the 70th Anniversary of the "War of the Worlds," broadcast. The anniversary marks a significant moment in radio's history that defined radio as a major force in American culture.
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Winning Ideas from Small Markets
The session "Small Market Idea Swap: Great Presentations/Great Ideas" at this year's NAB Radio Show featured a cross-section of broadcasters from Pennsylvania to Pago Pago known for their ability to brainstorm effectively, combine ideas synergistically and make money for their stations. Attendees gained valuable insights for motivating their sales forces and generating revenue.
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NAB Statement on FCC Ruling on "White Spaces"
The Federal Communications Commission adopted a rule on November 4 allowing unlicensed, personal-portable devices to operate in television spectrum. "While we appreciate the FCC's attempt to address significant issues raised by broadcasters and others, every American who values interference-free TV should be concerned by today's Commission vote," said NAB Executive Vice President Dennis Wharton.
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November 13 AE Webcast - Selling to the Health Care Category
Registrations are still being accepted for the November 13 NAB-TVB Account Executive Sales Seminar webcast, "Selling to the Health Care Category," presented by Susan Novicki, president of Morrison and Abraham.
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In Brief

NAB International Broadcasting Excellence Award
The NAB International Broadcasting Excellence Awards are bestowed to licensed non-U.S. radio or television stations in recognition of their exceptional leadership in advancing the broadcast industry and the services they provide to their community and audiences. The deadline for applications is 13 February 2009. Winners are honored at the NAB Show in Las Vegas, Nev., USA in April 2009. Nominee does not have to be an NAB member. To apply for the award, visit www.nab.org/InternationalAward. Apply today!

New Broadcast-Quality Television PSAs for Download
New: Broadcasters can now download free broadcast-quality television PSAs from NAB here. Using this new service, download and air timely Code Blue for Lung Cancer television PSAs during Lung Cancer Awareness month and throughout the rest of the year. Code Blue for Lung Cancer radio PSAs are also available for download on NAB Spot Center. For more information or to order a free Code Blue for Lung Cancer guidebook, contact NAB Public Service or call (202) 429-5448.

Managing Broadcast Risks Over-the-Air and on the Ground - Complimentary Insurance Webinar
Is your on-air content putting you at risk? Are your office, equipment and towers adequately covered? These and any other questions regarding libel, slander and copyright liability, as well as property and casualty exposure will be answered in this comprehensive webinar about insurance coverage available exclusively to NAB members on Tuesday, November 11 from 1 - 2 p.m. EST.
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Registration and Housing for the 2009 NAB Show is Now Open
Housing and exhibits-only registration for both attendees and exhibitors are officially open. Conference registration will open in December. Check out special low rates at NAB official hotels in Las Vegas, and book early for best selection. Click here for registration information.

DOT: News Crews Must Wear High-Visibility Vests on Highways Starting in November
A regulation by the U.S. Department of Transportation's Federal Highway Administration (FHWA) affecting broadcasters goes into effect on November 24, 2008. The regulation will require everyone working on federal-aid highways to wear high-visibility vests. FHWA has interpreted this regulation as including members of the media within the definition of "workers."
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Four Advantages to a Tough Economy
Let's finally take a break from all the doom and gloom messages floating around in the business world today. It's time to talk about some positives - the fresh perspectives, attitudes, ideas, values and ventures a challenging economic time, like this one, can bring.
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The 2008 NAB Legal Calendar is available here.