Let’s finally take a break from all the doom and gloom messages floating around in the business world today. It’s time to talk about some positives - the fresh perspectives, attitudes, ideas, values and ventures a challenging economic time, like this one, can bring.

1. Employers are testing existing staff to uncover natural aptitudes and interests.
   This is a win/win situation since it should mean managers gain a clearer, faster understanding of what drives their employees and how to develop them. For employees, this insight and development likely translates into enhanced job potential as well as chances to grow and acquire new responsibilities within the company in a shorter span of time.
2. Managers are learning how to do more with fewer people.
   Employers can double or even triple their return on employee investments just by having each worker fill the correct multiple roles. For example, an outgoing administrative type who’s usually entrenched behind the scenes might double as a telemarketer when office work is slow. With minimal training, this natural networker may be the one who so deftly uncovers new leads for a station or easily convinces indecisive prospects to schedule seminars or presentations.
3. Owners are reassessing general business practices.
   Because many are finding that what once worked no longer does, more creative avenues are being explored throughout the industry. Greater emphasis is currently being given to the completion of succession plans, and next generation initiatives are getting launched now instead of later. There’s a renewed sense of determination to let go of old ways and try something innovative – which is, indeed, what must happen as senior executives retire and younger ones take their place.
4. Stations can be prepared today for the industry rebound.
   Once the tide turns there’ll be no stopping it. Having well-rounded, loyal workers in place today is the secret to staying ahead of the competition. While others are simply wringing their hands and shaking their heads, more aggressive companies are ambitiously setting goals and devising plans. They're not just sitting around in misery. They’re doing something!

The Omnia Group offers behavioral profiles to all levels of sales managers who are looking to simplify their hiring process and don’t have the time or patience to guess about who’s right for a job or promotion. For additional information contact The Omnia Group at 1-800-525-7117 and ask for Sean Neumayer (ext. 1242), or visit us to learn more. Ask for the NAB special when contacting Omnia.