The NAB Pulse July 14, 2008

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Billy Bush to Host NAB Marconi Radio Awards
Billy Bush, host of Westwood One's The Billy Bush Show and co-anchor of Access Hollywood, will host the NAB Marconi Radio Awards Dinner & Show on Thursday, September 18 during The NAB Radio Show in Austin, Texas. Named as one of Esquire magazine's "10 Men," Bush joined Access Hollywood in 2001 as the East Coast correspondent before moving up to co-anchor in 2004. In addition to his duties at Access Hollywood, Bush hosts The Billy Bush Show, a Westwood One radio program that combines entertainment news with hit music. Launched in 2008, the evening radio show features interaction with callers across America as Bush delivers his unique take on the latest celebrity news.
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Marconi Radio Award Finalists Announced
Congratulations to the 2008 NAB Marconi Radio Awards finalists. Click here for the complete list. Finalists were selected by a task force of broadcast professionals. Winners will be voted on by the NAB Marconi Radio Awards Selection Academy and announced at the NAB Marconi Radio Awards Dinner & Show. The show will be held Thursday, September 18 in Austin, Texas, as part of The NAB Radio Show.

NAB Radio Show Session to Examine Radio's New Media Opportunities
New media executives will be on hand to discuss digital media opportunities during a super session at The NAB Radio Show in Austin, Texas. Steve Goldstein, executive vice president of Saga Communications and chair of The NAB Radio Show Steering Committee, will moderate the panel discussion featuring executives from CBS Radio, Emmis Interactive, ESPN Radio and Triton Media Group. The session, sponsored by Comic Wonder, will be held Thursday, September 18 at 10:30 a.m.
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Last Day to Register for July 15 Webcast: "Selling Against Cable"
Register today for the next session in the Account Executive Sales Seminar Series, "Selling Against Cable," to be presented by Susan Cuccinello and Jack Poor with the Television Bureau of Advertising (TVB) tomorrow, Tuesday, July 15, 2008.
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Show off Your Sales Best Promotions by July 15 and Win
The NAB Small Market Money Makers Competition is in full swing. So hustle and submit your favorite sales promotion ideas by July 15 to be eligible to win a $500 gas gift card, complimentary registration for the 2008 NAB Small Market Television Exchange or one hustle dance lesson. In addition, one station will be randomly selected from the pool of entries received by July 15 to receive a complimentary registration to the 2008 Small Market Exchange.
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DTV Transition News

Television Stations Must File FCC Form 387 by July 18
The Federal Communications Commission (FCC) last week issued a reminder to television stations that FCC Form 387 - the Digital Television (DTV) Transition Status Report - should be updated with the Commission no later than July 18, 2008. The FCC's Media Bureau is in the process of preparing a comprehensive mid-transition summary of the DTV transition that is due no later than August 18, and are hoping to have the latest information available.
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New NAB Poll Shows Increased Awareness of DTV Leading to Action
Awareness of the transition to digital television (DTV) among African-Americans has jumped sharply during the first half of 2008, according to a new poll released by the National Association of Broadcasters (NAB). In a telephone survey conducted between March 29 and May 13, 85 percent of African-American households reported being aware that television broadcasting would be switching to an all-digital format. This reflects a 12 percent increase in less than six months. An NAB-commissioned survey in January 2008 found 73 percent of African-Americans were aware of the transition.
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NAB Launches Summer DTV Ad Campaign in Nation's Capital
Residents and visitors to the nation's capital this summer are getting an eyeful of messages about the upcoming switch to digital television (DTV). Ads highlighting the DTV transition deadline have been placed in 15 Metrobus shelters located in high-traffic areas around downtown Washington, D.C., as part of the National Association of Broadcasters' (NAB) multifaceted campaign to educate Americans about the biggest change in television broadcasting since color TV was introduced.
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MSTV DTV Satellite Coordination Webcast
Satellite companies are in the process of changing over their receive sites to use digital signals as the feeds for their satellite systems. They are proceeding on a market-by-market schedule. Recently, a number of questions have arisen about the process. To answer these questions, the Association for Maximum Service Television (MSTV) will be hosting a webcast with the leading technical teams from DIRECTV and EchoStar on Wednesday, July 16, 2008, from 2 to 3:30 p.m. (EDT).
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The 2008 NAB Legal Calendar is available here.