Register today for the next session in the Account Executive Sales Seminar Series, "Selling Against Cable," to be presented by Susan Cuccinello and Jack Poor with the Television Bureau of Advertising (TVB) tomorrow, Tuesday, July 15, 2008.

Cable is a worthy competitor, but TVB has the arguments and data to help keep cable in its place. The facts are on our side in the important areas of viewership, market coverage and efficiency. Hear how TVB can help your station out flank this key competitor.

Susan Cuccinello, TVB's senior vice president of research, oversees TVB's media/marketing research and development efforts. She will provide the facts, figures and strategies needed to build a winning argument for advertising on local broadcast television rather than cable.

Jack Poor, TVB's vice president of marketing, calls on advertisers and agencies to sell the benefits of television's on-air and interactive platforms. Jack is experienced in working in both the rep firms as well as local television sales. Jack will provide the sales tools and ammunition you need to make your clients clearly understand the benefits of local broadcast television over cable.

Registration includes an unlimited number of participants from your station and allows the flexibility for your station's participants to access the training from their own computers.

Registration includes access to the archived webcast for the full year following the live presentation. If your sales team isn't available on July 15, the archived webcast will be available 24 hours after the live presentation. You can still sign up to access the two webcasts presented earlier this year, "Outshining the Competition" and "Turning Prospects into Clients."

This partnership between NAB and TVB is an exclusive member benefit. Don't miss this valuable, cost efficient training. Click here for more details and to register.