The NAB Pulse June 16, 2008

NAB.org | Industry Areas | News Room

Study: Radio Airplay Generates $1.5 to $2.4 Billion in Music Sales Annually
A new economic analysis of local radio airplay's impact on the recording industry reveals that $1.5 billion to $2.4 billion in annual music sales are generated through free radio airplay. The analysis, conducted by former Stanford economics professor Dr. James Dertouzos, focuses only on album and digital track sales and does not take into account radio's impact on licensing revenue or merchandise sales. Also not factored into the report is radio airplay's promotional role in increasing ticket sales at concerts, which was reported to be a $2.8 billion a year business in 2006 by Billboard.
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Sign up Now for the NAB HD Radio Multicast Award
If your station is enhancing the HD radio experience with creative programming, then your station is eligible for national recognition. The NAB HD Radio Multicast Award was established to recognize unique and groundbreaking programming on multicast stations and will be presented during The NAB Radio Show in Austin, Texas, September 17-19. Take advantage of this opportunity to have your multicast station honored by entering online at www.nab.org/HDAward. The entry deadline is July 1.

Newberry and Warfield Testify Before House Subcommittee on Performance Tax
On Wednesday, June 11, NAB Radio Board Chair Steve Newberry and First Vice Chair Charles Warfield testified before the House Judiciary's Subcommittee on Courts, the Internet and Intellectual Property. The hearing discussed H.R. 4789, the Performance Rights Act, the bill introduced by Rep. Howard Berman (D-CA-28) that would impose a performance tax on local radio broadcasters to benefit the recording industry.
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More Radio News

New Report Highlights Opportunities Resulting from FM-Capable Cell Phones >

The NAB Radio Show® Technology Track Unveiled >

Radio Heard Here: Tell Us Your Best Radio Stories >

DTV Messages Hitting Radio Airwaves
The digital transition is happening in television, but Americans are learning about it over the radio. In response to requests from our radio members, NAB recently released three radio spots encouraging listeners to start preparing now for the February 2009 national transition to digital television (DTV). Along with live-read scripts, the spots are available in 15-, 30- and 60-second versions in both English and Spanish.
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NAB Small Market Television Money Makers Competition - Round One, June 1-30
Put your best foot forward. Show off your best sales promotion. No entry fee or meeting registration is required to participate in round one of this competition. The judging committee is looking for the promotion that showed originality and a try-something-new attitude that put a smile on your advertising partner's face and made the sales team number one on Main Street. If you dare to be different for any traditional or non-traditional advertiser, tell us your story.
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More Television News

FCC Lifts Freeze on Maximization Applications and Petitions for Digital Channel Substitutions, Effective Immediately >

Paul McTear Testifies before House Committee on Energy and Commerce about DTV Transition >

Phoenix Station Holds DTV Test Day >

In Brief

NAB Says New Localism Rules Are Unnecessary, Would Be Burdensome
NAB filed reply comments in the four-year-old localism proceeding before the FCC last week, asking the FCC not to impose what NAB asserted would be unnecessary and costly regulation. In its reply, NAB stressed that broadcasters, faced with the increasing competition from a number of sources, must provide quality locally targeted programming to remain relevant with their viewers and listeners. Therefore, NAB claimed, new regulations ostensibly designed to increase local programming are unnecessary, and contrary to the public interest. Citing extensive broadcaster and third party comments in the record, NAB indicated that a majority of local broadcasters already strive to serve their local communities - listing extensive local programming and community service examples from around the country - and stated that the proposed rules would in fact harm these efforts.
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Actions of the NAB Board of Directors
Last week, the NAB Board of Directors met in Washington, D.C., to discuss key issues that affect broadcasters. In addition, NAB held radio and television board elections. Click here for a summary of their actions.

'Filmanthropist' Ted Leonsis, Journalist Mariane Pearl Honored at Internews Media Leadership Awards

The 2008 NAB Legal Calendar is available here.