The NAB Pulse April 7, 2008

NAB.org | Industry Areas | News Room

White Space Device Fails a Third Time
NAB Executive Vice President Dennis Wharton released the following statement upon learning that an unlicensed personal-portable prototype device submitted by Microsoft to the Federal Communication Commission (FCC) for testing failed. This recent failure marks the third setback for proponents of the so-called "white space" devices. "In baseball, it's three strikes and you're out," said Wharton. "How many strikes does Microsoft get? If they can't get the device to work in the lab, how are they going to get it to work in the real world?"
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Reminder: The FCC Needs to Hear About Your Local Service
The FCC is currently collecting comments in the Localism proceeding that could go a long way toward determining how much the Commission can regulate your station in the future. The FCC is considering several rule changes that could substantially burden stations with more paperwork and labor requirements.
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NAB Now Accepting Nominations for Marconi Radio Awards
Is your station the best in the country? Would you like to have an edge over your competition? We are now accepting nominations for the NAB Marconi Radio Awards. Don't miss this chance to be in the running for national recognition.
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More Radio News

12 Reasons to Register for the NAB Show Radio Management Conference >

In Radio's Competitive Environment, It's Not Just Who You Know, But What You Know >

DTV Radio Action Spots Now Available >

Reminder: File Your DTV Education Report by April 10
As we reported in early March, the FCC has adopted the Digital Television (DTV) Consumer Education Plan proposed by NAB. The FCC released a Public Notice announcing that the effective date of their rules was Monday, March 31, therefore stations must file their first quarterly reports (FCC Form 388) on April 10.
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Satellite Coordination Schedule Available
Our partners at the Association of Maximum Service Television (MSTV) have made available the latest schedule for satellite broadcast DTV coordination, available here. The schedule lists all markets through February 2009.

More Television News

Third Live DTV Webcast Plus Special Briefing for Congressional Staffers >

Digital TV Transition to Be Key Issue at NAB Show >

NAB Show - Mobile TV: Opportunity at 100 MPH! A Breakfast Invitation >

In Brief
Tim Robbins to Deliver Opening Keynote at NAB Show
Academy Award-winning actor and critically acclaimed screenwriter, director and producer Tim Robbins will deliver the opening keynote speech on Monday, April 14 at the NAB Show in Las Vegas.
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Broadcasters Urge End to Advertising "Dictates"
The National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB) and the Television Bureau of Advertising (TVB) joined forces last week in opposition to 'urban dictates,' an advertising practice in which companies refuse to place ads on radio and television stations with formats that attract African-American, Latino and Spanish-speaking audiences.
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Help Get Out the Vote
Now en route to your station is the Election 2008 campaign guide from NAB and the League of Women Voters. Designed to support your station's efforts throughout the upcoming election cycle, the guide contains a variety of suggestions for voter registration and education, public service announcement (PSA) scripts and promotional ideas that will help your station spread the word about the importance of casting an informed vote.
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MRC’s George Ivie to Receive 2008 Beville Award from NAB and BEA
The National Association of Broadcasters (NAB) and the Broadcast Education Association (BEA) will award the 2008 Hugh Malcolm Beville, Jr. Award to George Ivie, executive director and CEO of the Media Rating Council (MRC). The Beville Award, which recognizes the memory and life's work of broadcast research pioneer Mal Beville, is presented annually in honor of outstanding contributions to the field of broadcast audience research.
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NAB Show's New Content Theater Adds Bryan Fuller, Harry Shearer and Don Was to Line-up
The NAB Show has announced additional speakers and sessions for its Content Theater, a state-of-the-art digital screening room where top Hollywood filmmakers and executives reveal how they used new technologies to produce and distribute their latest releases across the four screens - film, TV, broadband and wireless.
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NAB Public Service Pavilion at the 2008 NAB Show
Visit a new spot at the NAB Show for all your station’s public service needs – stop by the NAB Public Service Pavilion in the North Hall booth number N6132. Over 20 national nonprofit organizations will be represented at the NAB Public Service Pavilion and will be providing a variety of free public service materials.
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NABEF Encourages Stations to Participate in National Student/Parent Mock Election
Get community exposure and highlight your public service commitment by sponsoring a student mock election in your market. On the air, at the station, at the school and in the community - there are more than a dozen ways to participate and support the National Student/Parent Mock Election, the nation's oldest and most successful voter education project.
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Turning Prospects into Clients: AE Sales Seminar Series Webcast - April 29
Register today for the next session in the Account Executive Sales Seminar Series. "Turning Prospects into Clients" will be presented by Michael Guld on Tuesday, April 29.
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The 2008 NAB Legal Calendar is available here.