DTV messages are hitting the radio airwaves near you. In response to requests from our radio members, NAB recently released three new DTV Action radio spots encouraging listeners to start preparing now for the upcoming 2009 transition deadline.
The fully produced spots come in 15-, 30- and 60-second versions with live-read scripts. They are available in English and Spanish. Stations can download the spots and scripts at www.dtvanswers.com/radiospots.
Bringing DTV messages to Americans over the radio significantly expands the reach of our education campaign, particularly to populations that are disproportionately affected by the DTV transition such as minorities, low income households, seniors and those living in rural areas.
For more DTV resources, please visit www.dtvanswers.com/membertools.
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