The NAB Pulse March 1, 2010

NAB.org | News Room

Performance Tax Opposition Grows with Addition of Four House Democrats
Four additional House Democrats voiced their opposition to performance tax legislation last week. The growing Congressional opposition comes as the Recording Industry Association of America (RIAA) continues to lobby in support of legislation that would require local radio stations to pay an additional fee for every song aired free to listeners.
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Broadcast Management Session Spotlight: How to Effectively Use Twitter
Is it really possible to grow you audience and increase your bottom line just by harnessing the power of Twitter? Yes! Learn all the secrets during the How to Use Twitter to Increase Your Station's Ratings and Revenue session at the Broadcast Management Conference in Las Vegas.
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Sales and Marketing Sessions at the NAB Show
The Radio Advertising Bureau (RAB) will present six innovative and timely sales and marketing sessions during the NAB Show's Broadcast Management Conference. Practical issues facing radio sales and marketing teams today will be a common thread. Attendees will learn about developments facing radio today and how they can continue to prosper in their roles at their stations.
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Broadcasters Are Serving the Educational Needs of Children
In comments last week, NAB told the Federal Communications Commission (FCC) that it shares the Commission's goals of promoting quality educational and informational children's programming and empowering parents with information and tools to guide media usage for their families. On both their main, and now more than 1,400 multicast channels nationwide, television broadcasters are fulfilling the goals of the 1990 Children's Television Act (CTA) both by offering programming specifically designed to serve the educational and informational needs of children, as well as programming aimed at broader audiences that nonetheless serves those needs.
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In Brief

FCC Extends EAS Comments Deadline
The Federal Communications Commission (FCC) has extended the deadlines for filing comments on the recent Second Further Notice of Proposed Rulemaking on the Emergency Alert System (EAS). The Notice seeks comment on the FCC's plan to institute annual nationwide testing of the EAS. The deadline for initial comments has been delayed from March 1 to March 15, 2010, and the deadline for reply comments has been moved from March 30 to April 13, 2010. Click here to read the Notice.

Univision Promoting Hispanic Education Achievement
Univision Communications announced the launch of "Es El Momento" (The Moment is Now), a multiplatform, multi-million dollar three-year national education initiative. Via Republica, Miami, the effort is aimed at improving academic achievement among K-12 Hispanic students with a specific focus on increasing rates of high school graduation, college readiness, college completion and engaging Hispanic parents and the broader community in these efforts.
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Invest in the Future of Your Employees and Your Business
Invest in your employees' continuing education. Help build their careers and they will help you build your business. NAB's Executive Development Seminar for radio and television broadcasters will expand your management team's expertise without taking them away from their stations for too long.
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2010 Election Chart Now Available
The 2010 political election chart listing congressional primary dates with lowest unit charge windows has been released. Click here to view the chart.

Trade Airtime for NAB Show Credit
Attention broadcasters! Save your travel budget and trade your airtime by using Incentive Plus Network to book your registration, hotel, airfare and incidentals. All for trade! Get more information at www.nabshow.com.

Barry Blesser to Keynote Broadcast Engineering Conference at 2010 NAB Show
Barry Blesser, digital audio pioneer, director of engineering for 25-Seven Systems and contributing columnist for Radio World Engineering Extra magazine, will deliver the opening keynote speech at the NAB Broadcast Engineering Conference on Sunday, April 11 at 9 a.m. Blesser, who has served as a technical and management consultant for the past 40 years to more than 50 high-tech companies, will provide insight on the broadcast engineering profession and its next generation of leaders.
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NAB Show Introduces Destination Broadband
The 2010 NAB Show will debut Destination Broadband, a dynamic new exhibit area focusing on advances and applications for broadband technology, April 12 - 15 in Las Vegas. Destination Broadband, featuring more than 50 leading-edge companies and a presentation theater, will examine the entire online video experience within the broadband ecosystem from back end infrastructure to revolutionary technologies for the home.
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Live Webinar: Simplify Your Business with TowerSource's Online Vertical Asset Marketplace
Attend this interactive session and learn how your company can showcase and feature your broadcast tower for incremental collocation business. TowerSource developed a customized portal for NAB members looking for a single repository to post, market and manage their broadcast towers.
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The 2010 NAB Legal Calendar is available here.