The Radio Advertising Bureau (RAB) will present six innovative and timely sales and marketing sessions during the NAB Show’s Broadcast Management Conference. Practical issues facing radio sales and marketing teams today will be a common thread. Attendees will learn about developments facing radio today and how they can continue to prosper in their roles at their stations.

2010 NAB Show sessions presented by RAB include:

• Small/Medium Market Idea Swap
• Recruiting and Retaining Sales and Management Superstars
• Effective Communication is the Foundation of Successful Stations
• How to Thrive… Not Just Survive in Today's Market
• Raising Radio Rates
• Combating Digital's Acquisition Pricing Model

Click here for more information about these and other sessions presented at the NAB Show.

"These sessions add great value to this year’s show," said John David, executive vice president, Radio at NAB. "The RAB sessions will give you real money ideas and promotions for immediate revenue."

"The NAB Show is an essential learning experience for radio sales professionals," said John Potter, vice president, Training at RAB. "Keeping up with the latest in media technology, and learning how stations can increase revenue opportunities is an excellent way for stations and their sales force to thrive during these challenging times."

For a full list of Broadcast Management Conference sessions at the NAB Show, or to register, visitwww.nabshow.com.