The NAB Pulse

Phase 2 of the Spectrum Repack Underway

Phase 2 of the spectrum repack is underway. If your station is moving in phase 2, there are numerous resources available to help you. We’ve recently added “Dr. Phil” to our lineup of syndicated talent spots, which also feature “Jeopardy!,” “Wheel of Fortune,” “Live with Kelly and Ryan” and more, reminding over-the-air viewers to plan to rescan their TVs.

Visit TVAnswers.org/tools for these spots and more on-air and online tools, as well as talking points, sample scripts and crawls and even automated phone messaging. Also available are customizable spots in English and Spanish that instruct viewers how to rescan their TVs and converter boxes.

Where to start?

  1. Complete this form with your exact rescan day and time so we can help spread the word to your viewers. We will use this information to ensure our rescan database is accurate and send messages to viewers who have signed up through our website to remind them when to rescan their TVs.
  2. Review this checklist of activities to ensure you are meeting FCC education requirements and aware of best practices recommended by NAB.
  3. Alert your cable and satellite partners to your rescan day and time. This is required by the FCC 90 days in advance of your rescan day.
  4. Customize these pre-produced spots with your rescan day and time and start alerting viewers that changes are coming.
  5. Don't forget to post your rescan day and time on your website and social media channels – this will reduce the number of calls coming into your station.
  6. If your rescan day should change for any reason, alert NAB immediately by emailing NABMarketing@nab.org.

We are committed to providing you with all the information you need to prepare and respond to your viewers. Working together, we can ensure your viewers continue to receive your station and the lifeline information you provide. We’ll make sure to share any updates in the coming months. In the meantime, do not hesitate to contact us with any questions at NABMarketing@nab.org.








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