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Retooling Your Recruitment Strategy for 2023


Talent acquisition is essential to the continued success of any business but particularly broadcasting. The ever-evolving media landscape means leaning on traditional recruitment strategies will invariably put your stations at a disadvantage. In this modern recruitment deep dive exclusively for NAB members, you’ll learn what cutting-edge television and radio companies are doing to seek out and attract new sales and programming talent, what recent media school graduates expect out of employers and how other industries are tackling recruitment across the country. Then, you’ll have a chance to virtually brainstorm recruitment ideas with your colleagues in breakout discussions led by our panel.

3 p.m. EST, Wednesday, Feb. 1, 2023 | LIVE Via Zoom

Host: Bradford Caldwell, vice president, Member Experience, NAB

Special Guest: Michelle Duke, chief diversity officer, NAB and president, NAB Leadership Foundation

Moderator: Kristin Russum, Director of Organizational Strategy from TriNet


  • Katherine Barnett, senior vice president, Human Resources, Hearst Television
  • Julie Dreixler, vice president, chief human resources officer, Graham Media Group
  • David Ondrea, Recruitment Marketing & Employee Brand - Talent Acquisitions, Educational Media Foundation K-LOVE & Air1 Media Networks
  • Reda Shemelya, corporate human resources director, Forcht Group of KY

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