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March 19, 2018

Groundbreaking NAB Show Session Transports Creative Professionals and Scientists to Future of Content Production

-- NASA JPL expert, high-profile media execs, and futurist Marco Tempest highlight what’s possible today and tomorrow with cloud media services and artificial intelligence --

WASHINGTON, D.C.-- NAB Show will feature an exclusive keynote session that provides a front-row seat to the future of content creation. The session, produced by Amazon Web Services, will explore the latest cloud-based media workflows combined with advanced machine learning to deliver next-level, immersive viewing experiences. The keynote event is divided into three acts and will take place Wednesday, April 11 at 11:00 a.m. on the NAB Show Main Stage in the North Hall of the Las Vegas Convention Center (LVCC).

Act one of the session, “Race on the Red Planet: Chasing our Creative Future With Curiosity and Opportunity,” will tell the story of a high-pressure, over-the-top (OTT) video event involving rovers on Mars. The producers are stymied by a series of complicated challenges, such as scaling up cloud resources to address demand spikes, personalized ad insertion, language translation and captioning, and on-the-fly highlight package creation. Will they be able to overcome the issues? Audience members at the LVCC and online will learn if the producers are able to resolve their dilemmas in real time.

In remarks by futurist Marco Tempest, act two of the session will feature a peek into the role video and machine learning technologies will play on Earth and in the journey to Mars. Tempest serves as a creative technologist and advisor to organizations such as NASA JPL. Also a Director’s Fellow at the MIT MediaLab and Founder and Director of the MagicLab, Tempest will offer insights and inspiration for creating more immersive experiences.

The third and final act of the NAB keynote session features a panel discussion between high-profile media brand and space technology leaders who are leveraging cloud media workflows and looking to machine learning and artificial intelligence to enrich those processes.

The show will be encoded and delivered by AWS. AWS Elemental will deliver a live stream of the event via an AWS media workflow that includes Amazon EC2, Amazon Elastic Load Balancing, Amazon Route 53, and Amazon CloudFront for public access at A video-on-demand (VOD) asset will be available after the event at

“This session will speak directly to the powerful new ways scientists and creative professionals are leveraging emerging technologies to tell compelling stories that both educate and entertain,” said NAB Chief Technology Officer Sam Matheny. “New tools like artificial intelligence and machine learning are joining with new processes like cloud work flows to expand the boundaries for inspirational story telling on Earth, and even from Mars.”

The A.I. Experiential Zone, hosted by NAB and produced by AWS, will enable 2018 NAB Show attendees to see firsthand how machine learning is transforming the media and entertainment industry. Located in the Central Lobby adjacent to the M.E.T. 360 Studio featuring “NAB Show LIVE,” this dynamic, educational showcase will feature real-world applications and content workflows for automatic speech recognition, natural language processing (NLP), text-to-speech applications, deep learning-based image and video analysis, and more, powered by AWS machine learning services.

NAB Show news media registration is available here.

About NAB Show
NAB Show, held April 7-12, 2018 in Las Vegas, is the world's largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

*Updated March 28, 2018.

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