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October 23, 2008
Dennis Wharton
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Questionable DTV Marketing Efforts Continue

WASHINGTON, DC – Some viewers in Michigan are receiving misleading information about the digital TV transition from a company encouraging viewers to subscribe to service through DISH Network, according to a report available on

The news from Michigan follows an article from the November issue of Consumer Reports magazine warning consumers about some of the cable industry's efforts to use "confusion about the forthcoming digital TV transition... as a chance to boost the bills of cable customers."

"The timing of the [cable] industry's rate hike is deceptive," said Consumer Reports. "The government must push cable providers to treat subscribers fairly."

Commenting on the marketing efforts of some cable and satellite TV operators surrounding the DTV transition, NAB Executive Vice President Dennis Wharton issued the following statement:

"As the transition to digital TV draws nearer, NAB and broadcasters across America will continue our unprecedented $1 billion effort to provide viewers with the most accurate information about the transition and the benefits of digital TV. We would encourage policymakers to review whether cable and satellite operators are doing likewise."

About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at


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