WASHINGTON, DC - NAB announced today that it is distributing a CD of 89 radio PSAs that encourage people to intervene in order to prevent a friend from driving drunk with the landmark tagline, "Friends Don't Let Friends Drive Drunk."
A collaboration of NAB, RADD: The Entertainment Industry's Voice for Road Safety, the Ad Council and the U.S. Department of Transportation (DOT), the campaign is designed to reach the critical audience responsible for over half of all alcohol-related fatalities, 21- to 34-year-olds.
The new PSAs feature Aerosmith, Black Eyed Peas, Faith Hill, NASCAR's Carl Edwards and many more. The CD will debut at The NAB Radio Show in Dallas this week, and then be distributed to stations nationwide.
"Broadcasters have long served on the front lines in the fight against drunk driving and alcohol abuse," said NAB President and CEO David K. Rehr. "We encourage radio stations to carry these PSAs and help educate communities across America with these positive, pro-social messages."
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.
RADD: The Entertainment Industry's Voice for Road Safety is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety.
The U.S. Department of Transportation's National Highway Traffic Safety Administration is DOT's lead agency on saving lives, preventing injuries and reducing economic costs due to road traffic crashes, through education, research, safety standards and enforcement activity.
About Ad Council
Using the power of advertising to stimulate action, the Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public.