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July 24, 2006
Dennis Wharton
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NAB Teams with NCPC on Identity Theft

WASHINGTON, DC - NAB and The National Crime Prevention Council (NCPC) have launched public service announcements for radio stations as part of an initiative to prevent identity theft. The PSAs, which feature NCPC's icon McGruff the Crime Dog, are available for radio stations to download from the NAB public service Web site.

Identity theft affects more than 10 million people and 3.6 million households a year. NCPC has placed prevention at the forefront of its fight against identity theft, which is being funded by the U.S. Department of Justice. The campaign aims to educate people on how to reduce their risk of becoming victims by helping consumers take practical steps to protect their personal information.

The four radio PSAs are being released under the umbrella of the National Citizens' Crime Prevention Campaign. Last year, NCPC partnered with NAB to produce three television PSAs that were released at NAB Education Foundation's 2005 Service to America Gala.

About NCPC
The National Crime Prevention Council is a private, nonprofit organization whose primary mission is to enable people to create safer and more caring communities by addressing the causes of crime and violence and reducing the opportunities for crime to occur. NCPC manages public service advertising under the National Citizens' Crime Prevention Campaign-symbolized by McGruff the Crime Dog® and his "Take A Bite Out Of Crime®" slogan-and acts as secretariat for the Crime Prevention Coalition of America, more than 300 national, federal, state, and local organizations representing thousands of constituents who are committed to preventing crime. NCPC is funded through a variety of government agencies, corporate and private foundations, and donations from private individuals. NCPC also participates in the Combined Federal Campaign. For more information on crime prevention issues, visit

About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at


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