NAB Launches Tower Leasing Program

Given the challenges of building new towers and the increasing demand for space atop towers, tower co-location has become a steady source of non-traditional revenue for stations with towers. Tower leasing is in demand and can result in steady, long-term revenue for a station. To help NAB members capitalize on these opportunities, NAB has partnered with TowerSource, the largest and most accurate vertical asset marketplace in the U.S., to offer a new member service facilitating broadcast tower leasing opportunities. If your station owns a tower, this new member service can help turn a valuable vertical asset into a new revenue stream.

TowerSource provides a valuable service by marketing tower leasing opportunities to telecom carriers and other potential customers, and by helping the carriers or the site acquisition specialists to pre-qualify broadcast tower sites. TowerSource helps broadcasters generate non-broadcast revenues, for example, leases from major telecom carriers are capable of generating thousands of dollars per year, for up to 30 years in length with the carrier often funding any additional build-out or equipment requirements.

The new online service is available at nab.towersource.com. TowerSource’s online marketplace currently serves more than 6,000 registered users interested in tower space opportunities for communications equipment. The TowerSource services available to NAB members range from a full turn-key tower leasing solution, including consultancy and the necessary prep work to prepare a tower for tenants, to an asset listing exchange that serves as a national marketing channel for tower owners.

TowerSource’s services will allow broadcasters to register their tower assets through the NAB Web site and onto the TowerSource marketplace. TowerSource will also assist members with additional services, such as lease negotiation, tower analysis, surveys, pre-construction and zoning, as needed. This partnership is launching in conjunction with a redesign of the TowerSource marketplace, featuring additional functionality as well as better navigation and user interface.

NAB members have the choice of two levels of service, Basic or Premium:

NAB members simply register their tower assets at http://nab.towersource.com to add their listings to the NAB portal as well as the TowerSource database and online exchange — the largest and most accurate vertical online marketplace in North America. This unique benefit includes special access, pricing and promotion, as well as services, including lease negotiation, tower analysis, surveys, pre-construction and zoning.