Radio Show attendees will learn firsthand how one of radio's leading advertisers determines the consumer insights and brand messaging that drives its media strategies. In a special keynote during the Advertiser Luncheon, Eddie Combs, vice president and chief marketing officer for Sears Holdings Corporation's Home Appliances, will also discuss the critical importance of a 360-degree balanced marketing approach that requires complete collaboration between media and creative partners.

The luncheon also features Radio Ink's Radio Wayne Awards for radio managers and sales professionals. Click here to learn more.