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The NAB Pulse

NAB Says Restrictions on Embedded Advertising Would Violate First Amendment NAB filed reply comments on November 21 in response to possible efforts by the Federal Communications Commission (FCC) to limit the amount of embedded advertising in television and radio. Currently, broadcasters are required to air notices during programs of any non-obvious sponsored content included in that program. Examples include paid-for props during a television show or a product mentioned by a radio host. The FCC is considering new regulations that could substantially increase those requirements, including requirements to air disclosures longer or more prominently at the end of programs.
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Radio

Crystal Radio Award Entry Information Online
Given for year-round commitment to community service, the NAB Crystal Radio Award is one of the most coveted awards in radio. Begin compiling material for your entry now. Complete information, including examples and tips, is available here.

Television

Boston TV Outlets to Host Market-Wide DTV Day
Viewers in the Boston area will be inundated tomorrow with information about the digital television (DTV) transition in the most comprehensive readiness test yet organized by local broadcasters.
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Account Executive Sales Seminar Series
2008 Webcast Archives Available

November marked the completion of the third year of the NAB-TVB Account Executive Sales Seminar Series. Archived webcasts for the entire series are now available.
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In Brief

Jane Mago Named Executive Vice President, Legal and Regulatory Affairs
Jane Mago is assuming the position of executive vice president of Legal and Regulatory Affairs and general counsel. She replaces Marsha MacBride, who is leaving the association but will remain a strategic advisor on issues at the Federal Communications Commission (FCC) and with the new administration. Mago will be leading NAB's team of attorneys representing local broadcasters and networks before the FCC, the administration and the courts.
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NABEF Feature: Bonita Elias, 2008 BLT Graduate
Every month, NABEF will feature a graduate of the 2008 Broadcast Leadership Training (BLT) program. These features include interviews with BLT graduates, highlighting their experience in the program and the broadcasting industry. This month's feature graduate is Bonita Elias, general manager and general sales manager of National Communications, Inc.'s KUIL FOX 64 TV in Beaumont, Texas.
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NAB International Broadcasting Excellence Award
The NAB International Broadcasting Excellence Awards are bestowed to licensed non-U.S. radio or television stations in recognition of their exceptional leadership in advancing the broadcast industry and the services they provide to their community and audiences. The deadline for applications is 13 February 2009. Winners are honored at the NAB Show in Las Vegas, Nev., USA, in April 2009. Nominee does not have to be an NAB member. To apply for the award, visit www.nab.org/InternationalAward. Apply today!

New Conferences at the 2009 NAB Show
New educational opportunities at this year's NAB Show include: Advertising Innovations Summit; MoCom: The Future of Mobile Communications and Computing; and Military and Government Summit: Advanced Technologies for Defense and Emergency Response. The Advertising Innovations Summit and MoCom are co-produced by iHollywood Forum. Visit www.nabshow.com to learn more.
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NAB Show Organizers Bolster Team with NATPE, Discovery Additions
NAB announced last week that Christina Vergara has joined the NAB Conventions and Business Operations department as director of convention education. Vergara will work with NAB's educational partners on the execution of all conference programming related to the NAB Show. She joins NAB from the National Association of Television Program Executives (NATPE).
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Five Things You Should Know About Electricity Deregulation
Affiliated Power Purchasers International (APPI), an independent energy consulting firm, partnered with NAB to assist members in reducing their electricity costs. Read on for basic concepts to help better understand the realities of deregulation.
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The 2008 NAB Legal Calendar is available here.

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