The NAB Pulse November 24, 2008

NAB.org | Industry Areas | News Room

NAB Applauds Senate Passage of Digital TV Legislation
The National Association of Broadcasters applauds last week's Senate passage of legislation granting stations the ability to voluntarily broadcast in analog format a digital television (DTV) informational message or emergency information in the days following the DTV transition on February 17, 2009. The "Short-term Analog Flash and Emergency Readiness Act" (S. 3663), introduced by Sen. Jay Rockefeller (WV), was approved on November 20 in the Senate by unanimous consent. Similar legislation has been introduced in the U.S. House of Representatives by Rep. Lois Capps (CA-23).
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Crystal Radio Award Entry - Start Now
Now is the time to start compiling your 2008 community service efforts for your station's Crystal Radio Award entry. Complete information on entry rules and guidelines, deadline and entry form, as well as tips on putting together a solid entry, can be found here.

Millennial Workforce Examined at The NAB Radio Show
Millennials, the under-30 generation of the American workforce, are tech savvy with a propensity to multi-task. While hard working, extremely resourceful and clever, the wrong management style can make these vital employees standoffish, aloof and ultimately, someone else's superstar. Find out how to reach tomorrow's workforce today.
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NAB's DTV Campaign Reaching Consumers at the Gas Pump
While consumers fuel their cars, they can also learn about the digital television (DTV) transition by watching NAB's new spot, which is airing on TV screens at gas stations across the country. PumpTop TV, the nation's leading provider of digital media at the gas pump, began airing NAB's spot in mid-November across its network, which includes 720 gas stations representing 6,500 screens in New York, Los Angeles, Chicago, Philadelphia, Dallas-Ft. Worth, San Francisco, Boston, Houston, Phoenix, Sacramento and San Diego.
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In Brief

Advocate Your Station's Public Service Efforts
Seek support from the beneficiaries of your station's public service by utilizing the "Sample Letter to Third-Party Beneficiaries" tear-out sheet from NAB's Advocacy Guide to involve these influential partners.
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Spotlight on Service
KKLI-FM in Colorado Springs, Colo., inspired thousands of people to bring a turkey to their workplace as the Thanksgiving holiday approached. The "Take a Turkey to Work" campaign provided more than 8,000 traditional Thanksgiving meals to Coloradans in need. Click here to read more about KKLI-FM's "Take a Turkey to Work" campaign. To view hundreds more examples of broadcasters' community service or to share your station's public service story with us, visit www.broadcastpublicservice.org.

2009 Broadcast Events Calendar Now Available
Did you know that May is National Barbeque Month or that July 19 is National Ice Cream Day? NAB’s Broadcast Events Calendar is ready for you to use in planning your upcoming station promotions. The calendar can only be accessed by NAB members and contains an abundance of date specific historical and pop-culture trivia that will take you all the way through your 2009 campaigns.
January-June
July-December

Archived Insurance Webinar Now Available
NAB's recent insurance webinar, "Managing Broadcast Risks Over-the-Air and on the Ground" has been archived and is available online. Click here to access the presentation.

DOT: News Crews Must Wear High-Visibility Vests on Highways Starting in November
A regulation by the U.S. Department of Transportation's Federal Highway Administration (FHWA) affecting broadcasters goes into effect on November 24, 2008. The regulation will require everyone working on federal-aid highways to wear high-visibility vests. FHWA has interpreted this regulation as including members of the media within the definition of "workers."
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2009 NAB Show to Spotlight New Content, Platforms and Global Players
The 2009 NAB Show, held April 18-23 in Las Vegas, Nev., will include new pavilions and exhibitors showcasing the latest developments in 3D, mobile solutions, IPTV and content. The NAB Show will once again put content and the content lifecycle in the spotlight through an unparalleled array of more than 1,600 exhibits, featuring the industry's top innovators.
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NAB International Broadcasting Excellence Award
The NAB International Broadcasting Excellence Awards are bestowed to licensed non-U.S. radio or television stations in recognition of their exceptional leadership in advancing the broadcast industry and the services they provide to their community and audiences. The deadline for applications is 13 February 2009. Winners are honored at the NAB Show in Las Vegas, Nev., USA in April 2009. Nominee does not have to be an NAB member. To apply for the award, visit www.nab.org/InternationalAward. Apply today!

The 2008 NAB Legal Calendar is available here.

Editor's note: The NAB Pulse will not be published on Monday, December 1.