The NAB Pulse October 27, 2008

NAB.org | Industry Areas | News Room

Cover the Election from a Different Angle
Are you are looking for a unique, fresh approach to covering the 2008 election? Want your station to be able to announce the 44th president of the United States five days ahead of the general election vote count? Tell the story through the eyes of today's children. Inform your viewers about the National Student Mock Election on October 30 and report the results and opinions of the young voices about the election.
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Radio Heard Here Ads Featured in Advertising Age
Three full-page Radio Heard Here ads were featured prominently in this week's edition of Advertising Age. All three ads highlighted radio's accessibility - that radio is accessible at any time, in any place and by anyone. Each of the ads was accompanied by a piece on how leading radio companies are embracing new technologies to create new choices for consumers.
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Keys to Local Revenue Growth Unveiled at The NAB Radio Show
Gordon Borrell's "The $13 Billion Dollar Opportunity in Local Revenue" sent attendees home with a detailed look at how much advertisers are actually spending on local Internet advertising. Some broadcasters have broken out of the pack to achieve significant revenue growth. Find keys to success by clicking here.

NAB Response to Calls for Government Mandated Quiet Period
NAB issued a response on October 22 to a letter sent by Reps. Anna Eshoo (CA-14) and Nathan Deal (GA-09) to FCC Chairman Kevin Martin and NTIA Acting Assistant Secretary Meredith Baker, which calls for an extended government-mandated "quiet period."
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May Sweeps Period moved to Exclude Memorial Day Weekend
The Nielsen Company announced last week that it has rescheduled the May 2009 Sweeps period to exclude Memorial Day weekend.
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More Television News

Broadcasters Alert FCC to White Space Proponents' End Game >

DTV Awareness Growing Among Minority Groups >

AE Webcast November 13 - Selling to the Health Care Category >

In Brief

Tell Your Station's Public Service Story
Highlight your station's public service activities and your commitment to the local community. Use the "Sample Talking Points for Station Presentations" tear-out sheet from NAB's Advocacy Guide as the basis for community presentations such as speeches, on-air editorials or meetings with members of Congress and other officials. Help people understand the unparalleled ways in which broadcasters serve their communities.
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Spotlight on Service
Helping voters make informed decisions during election season, WCVB-TV in Needham, Mass., launched its "Commitment 2008" campaign consisting of special election programming and online coverage. "Commitment 2008" resources include one-on-one interviews with presidential candidates, local polling place information, candidate profiles and more.
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Managing Broadcast Risks Over-the-Air and on the Ground
Learn how to protect your business from broadcasting exposures. Join us for a free webinar available exclusively to NAB members. Presented by NAB and endorsed by Aon and Media/Professional Insurance, the webinar will be held on Tuesday, November 11 from 1 - 2 p.m. ET. Stay tuned for more details!

DOT: News Crews Must Wear High-Visibility Vests on Highways Starting in November
A regulation by the U.S. Department of Transportation's Federal Highway Administration (FHWA) affecting broadcasters goes into effect on November 24, 2008. The regulation will require everyone working on federal-aid highways to wear high-visibility vests. FHWA has interpreted this regulation as including members of the media within the definition of "workers."
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Member Service - 2008 Election Pak
During the 2008 political campaign season, NAB is pleased to provide members with important tools to help sales team navigate through political advertising transactions. The Election Pak contains free links to the "Political Broadcast Catechism," Agreement Forms PB16, Political Advertising webcast and "50 Ways to Lose Your Licenses: Political Advertising Questions." If you have additional questions about political advertising, please call NAB's toll-free Legal hotline at (866) 682-0276.

The 2008 NAB Legal Calendar is available here.