Three full-page Radio Heard Here ads were featured prominently in this week's edition of Advertising Age. All three ads highlighted radio's accessibility - that radio is accessible at any time, in any place and by anyone. Each of the ads was accompanied by a piece on how leading radio companies are embracing new technologies to create new choices for consumers. The takeaway from the ads is that broadcasters are ensuring radio continues to be a favored choice for entertainment and information as we move into the digital era. Check out the ads here. There will be more Radio Heard Here ads to come in the months ahead.
This edition of Advertising Age also included an article about how radio is holding its own against other forms of media, specifically the iPod. In fact, according to the article, radio is gaining audience in spite of the iPod. Read the full article here.
Radio Heard Here is making inroads with consumers and the advertising community about the great innovations taking place in radio. To learn more, visit www.RadioHeardHere.com/innovation.