The NAB Pulse October 20, 2008

NAB.org | Industry Areas | News Room

FCC 'White Space' Report Reveals Curious Discrepancies
NAB is questioning whether support for 'white space' devices is contradicted by key findings in a report from the FCC's Office of Engineering and Technology (OET). Specifically, NAB pointed to the stark contrast between the Executive Summary's upbeat endorsement of unlicensed devices that preceded a more pessimistic 149-page report released last Wednesday.
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Radio Heard Here: Did you know that Americans spend an average of more than two hours a day with radio?
Two hours a day! That's more time than Americans spend reading the newspaper or surfing the Internet. You can find this information and more at www.radioheardhere.com. If you haven't visited this comprehensive new radio focused consumer Web site yet, check it out now.
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Promotional Ideas Revealed at The NAB Radio Show
Have you ever wondered where your competition gets those simple yet profitable promotions that make you say, "why didn't I think of that?" Well, thanks to our panel of radio wunderkinds and their session, "60 Ideas in 60 Minutes Plus 15 Ideas from You," you can put an end to all your promotional frustrations.
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New NAB Poll Shows DTV Awareness Climbing Steadily
Consumer awareness of the nationwide transition to digital television (DTV) is reaching a near-universal level, according to a new national survey released by NAB. A telephone survey of 4,402 households found 92 percent of American households were aware that broadcast television will switch to all-digital broadcasting, up from 90 percent reported in NAB's May 2008 survey.
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NAB TV Board Expresses Support for Rockefeller-Capps DTV Legislation
The National Association of Broadcasters Television Board of Directors adopted a resolution on October 15 in support of legislation that would provide stations the ability to educate viewers by broadcasting an informational message in the days following the digital television (DTV) transition on February 17, 2009.
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In Brief

Actions of the NAB Board of Directors
The NAB Board of Directors met in Washington, D.C., this week. Click here for a summary of their actions.

DOT: News Crews Must Wear High-Visibility Vests on Highways Starting in November
A regulation by the U.S. Department of Transportation's Federal Highway Administration (FHWA) affecting broadcasters goes into effect on November 24, 2008. The regulation will require everyone working on federal-aid highways to wear high-visibility vests. FHWA has interpreted this regulation as including members of the media within the definition of "workers."
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Member Service - 2008 Election Pak
During the 2008 political campaign season, NAB is pleased to provide members with important tools to help sales team navigate through political advertising transactions. The Election Pak contains free links to the "Political Broadcast Catechism," Agreement Forms PB16, Political Advertising webcast and "50 Ways to Lose Your Licenses: Political Advertising Questions." If you have additional questions about political advertising, please call NAB's toll-free Legal hotline at (866) 682-0276.

The 2008 NAB Legal Calendar is available here.