Two hours a day ! That’s more time than Americans spend reading the newspaper or surfing the Internet.

You can find this information and more at www.radioheardhere.com. If you haven't visited this comprehensive new radio focused consumer Web site yet, check it out now. At www.radioheardhere.com listeners, advertisers and you - radio's insiders - can access all of the resources you need to spread the good news about radio, as well as cool features about new radio devices and the top songs played on radio.

At www.radioheardhere.com you can also download exciting new radio spots to air on your station. Based on extensive consumer research, the spots were developed to remind listeners of the important role radio plays in their everyday lives and engage them in a way that motivates them to think about new ways to access and use radio. The spots were tested with younger consumers (18-24 years old) from both urban and suburban areas who described them as "interesting," "attention grabbing," "very creative" and "unusual." A complete summary of the research can be found here.

Hundreds of stations are already running these campaign spots and hearing great feedback from listeners. If you haven't yet done so, download these spots today using the instructions below.

1. Visit the Advertising Download section of Ads.RadioHeardHere.com. You will be prompted to enter your username and password or to register.
2. Complete the registration process, providing your name, station affiliation and other basic information. You will only need to do this the first time you access this section of the Web site.
3. Our support team will promptly review your registration and provide you with authorization for access. Once you receive an email message indicating your authorization for access, return to Ads.RadioHeardHere.com and login using the username and password you selected during the registration process.
4. Click on the relevant link and download the radio spots. There are five different spots and they will all download in a single compressed folder. The individual spots will be in .mp3 format.

If you are a member of the HD Digital Radio Alliance, please refer to the guidelines at the HD Digital Radio Alliance Web site. Specific instructions can be found here.

If you have questions or need additional information, call 1-877-857-6854 or contact us at support@radioheardhere.com.

This is a dynamic time in our industry, with tremendous innovation and opportunity. Visit www.radioheardhere.com and join us as we work to reignite the passion for radio. With your help, we're going to change consumers' and advertisers' perception about radio's future.