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DTVConsumer Awareness of Digital Television (DTV) Transition
Reaches 79 Percent
Awareness has More than Doubled in the Past Year

Consumer awareness of the federally-mandated transition to digital television (DTV) has grown substantially over the past year, reaching 79 percent according to a survey commissioned by the National Association of Broadcasters (NAB). The survey, conducted in January 2008, includes a national sample of television households including those that rely solely on over-the-air television signals. Seventy-nine percent of respondents reported that they have "seen, read or heard something about the February 17, 2009, transition to digital television." Read More >

Radio
Localism, HD Rollout and Performance Tax Issues Addressed by the Small/Medium Market Committee
The NAB Small/Medium Market Radio Committee met in Washington, D.C., on January 29 in conjunction with the NAB Board meeting. During the meeting, FCC Commissioner Robert McDowell answered hot button questions on localism; iBiquity Broadcast Sales Manager Paul Dadian described the steps needed to go HD in smaller markets; and NAB Radio Board member and Committee Chair Pete Benedetti urged all small/medium market broadcasters to fight the performance tax by contacting their local congressional representatives as soon as possible.
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New ThanksUSA PSA Available for Download
Thank the men and women of the United States Armed Forces for their service by airing a new public service announcement (PSA) from ThanksUSA.
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Television
All TV Stations: DTV Status Report Must Be Filed By February 19
In accordance with the recently adopted "Third Periodic Review" of the Federal Communications Commission's (FCC) rules and policies affecting the conversion to digital television, all full-power television stations must file a DTV Status Report (Form 387) by February 19.
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Announcing TelevisionWeek's Digital Transition Station Achievement Award for Consumer Education
As the deadline for the digital television (DTV) transition approaches, TelevisionWeek will recognize a television station's exemplary effort to educate its viewers through innovative and creative communications both on air and within their communities. For more information and to enter, click here.

More Television News
Fast-track Adoption of Mobile DTV Standards Could Generate $2B in New Broadcast TV Revenue >

Making the Switch to Digital Television - Webcast Archive >


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In Brief
Election 2008 Station Debate Tracker and Log of Voter Education Activities
No one knows better than broadcasters that all politics are local. Television and radio broadcasters across the country devote significant airtime free of charge to political candidates in local, regional and statewide races.
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Get Ready For Super Tuesday: "What Every Station Should Know About Political Advertising" Webcast Archive Now Available
If you weren't able to watch the live webcast presentation earlier this month, don't despair. An archive of this fact-filled presentation will be available through the November general elections.
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Celebration of Service to America - Station Entries Due February 15
The 10th annual National Association of Broadcasters Education Foundation’s (NABEF) Celebration of Service to America Awards will be held Monday, June 9, 2008, in Washington, D.C.
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NABEF Launches Toolkit for Broadcasters to Participate in Student Mock Election
The NAB Education Foundation (NABEF) has launched an electronic Mock Election Toolkit to help stations participate in the National Student/Parent Mock Election (NSPME). This year's mock election will be held on October 30, 2008.
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Barry Sonnenfeld to Speak at NAB Show
Famed director and executive producer Barry Sonnenfeld will present a keynote address during the 2008 NAB Show in Las Vegas.
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NABEF Selects New Editor of "BroadReach Diversity Business Quarterly"
NABEF has tapped veteran journalist Neil Foote as the new editor of the "BroadReach Diversity Business Quarterly." Foote brings over 25 years of newspaper, broadcasting and internet experience.
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Actions of the NAB Board of Directors
The NAB Board of Directors met January 28-30 in Washington, D.C.
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The 2008 NAB Legal Calendar is available here.

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The NAB Pulse ©2008. NAB. Editor: Maureen Walker; (202) 429-5308; Fax: (202) 429-5410; email: mwalker@nab.org

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