 | Consumer Awareness of Digital Television (DTV) Transition Reaches 79 Percent
Awareness has More than Doubled in the Past Year
Consumer awareness of the federally-mandated transition to digital television (DTV) has grown substantially over the past year, reaching 79 percent according to a survey commissioned by the National Association of Broadcasters (NAB).
The survey, conducted in January 2008, includes a national sample of television households including those that rely solely on over-the-air television signals. Seventy-nine percent of respondents reported that they have "seen, read or heard something about the February 17, 2009, transition to digital television."
Read More >
|  |
 |
Localism, HD Rollout and Performance Tax Issues Addressed by the Small/Medium Market Committee
The NAB Small/Medium Market Radio Committee met in Washington, D.C., on January 29 in conjunction with the NAB Board meeting. During the meeting, FCC Commissioner Robert McDowell answered hot button questions on localism; iBiquity Broadcast Sales Manager Paul Dadian described the steps needed to go HD in smaller markets; and NAB Radio Board member and Committee Chair Pete Benedetti urged all small/medium market broadcasters to fight the performance tax by contacting their local congressional representatives as soon as possible.
Read More >
New ThanksUSA PSA Available for Download
Thank the men and women of the United States Armed Forces for their service by airing a new public service announcement (PSA) from ThanksUSA.
Read More >
|
|
 |
|
 |
The NAB Pulse
©2008. NAB.
Editor: Maureen Walker; (202) 429-5308; Fax: (202) 429-5410; email: mwalker@nab.org
You
are receiving this email because our records indicate that you
have expressed an interest in NAB and/or have participated in
previous NAB events and you provided us with your email address.
We value our reputation and want to ensure that you receive only
the information of interest to you.
Click
here to Opt In/Out and customize your NAB email newsletter
subscriptions.
Click
here to stop receiving all future NAB emails.
Official
NAB Privacy Policy
© 2008 National
Association of Broadcasters 1771 N Street NW Washington
DC 20036
|
|