Total home improvement product sales are expected to grow almost 3 percent this year to $267 billion. Continued growth is expected to average nearly 4 percent in 2012 and 2013. This is an important market comprising approximately $150 billion in annual revenue.

Get specific and actionable information you need to make the most of this important and growing advertising category for your station!

The next session in the Account Executive Sales Seminar Series, “Selling to the Home Improvement Category,” will be held on Tuesday, December 6 from 4-5 p.m. Eastern Time. The webcast will be presented by Susan Novicki, president of Morrison and Abraham.

Morrison and Abraham has built its reputation on generating new revenue from non-traditional advertisers. They teach sellers:

• How to find the opportunities;
• What to say to influence the decision makers; and
• How to develop successful promotions.

This presentation will be loaded with idea starters and success stories that will help you make the most of the growing home improvement advertising category.

The $150 per station registration fee is small, but it delivers a results-focused, revenue generating return. Stations can also purchase the entire series of three webcasts for $300 (a savings of $150). Each seminar is brought to you live from NAB's new webcast studio. Click here for more information and to register.

The Account Executive Sales Seminar Series is an exclusive members-only benefit offered through a partnership between NAB and TVB.