The third and final session in the current Account Executive Sales Seminar Series, will be held on Tuesday, December 6 from 4-5 p.m. Eastern. The topic will be "Selling to the Home Improvement Category," presented by Susan Novicki, president of Morrison and Abraham.

Morrison and Abraham has built its reputation on generating new revenue from non-traditional advertisers. The company teaches sellers how to find the opportunities, what to say to impress the decision makers and how to develop successful promotions. In this webcast, Susan Novicki will apply this expertise to the home improvement category. Susan's presentation will be loaded with idea starters and success stories that will help you make the most of this growing advertising category.

The $150 per station registration fee is small, but it delivers a results-focused, revenue generating return. Stations can also purchase the entire series of three webcasts for $300 (a savings of $150). Each seminar is brought to you live from NAB's new webcast studio. Click here for more information and to register.

The Account Executive Sales Seminar Series is an exclusive members-only benefit offered through a partnership between National Association of Broadcasters and the Television Bureau of Advertising.