The next session in the Account Executive Sales Seminar Series, held Tuesday, October 4, 4-5 p.m. ET, will focus on Maximizing Internet Sales. Mike Kelly, vice president of Digital Revenue for LIN Media, will share his expertise in this fast-moving session designed to help you grow online business for your stations. Mike brings more than 20 years of experience in broadcast television sales, including strategic sales development and a proven track record for harnessing the potential of new media.

This session will give participants insights on leveraging online resources and selling from a multi-platform approach. Mike will also discuss creating demand with local agencies and clients through ongoing digital education and understanding the marketplace on a local level.

The $150 per station registration fee is small, but it delivers a results-focused, revenue generating return. Stations can also purchase the entire series of three webcasts for $300 (a savings of $150). Each seminar is brought to you live from NAB's new webcast studio. Click here for more information and to register.

The Account Executive Sales Seminar Series is an exclusive members-only benefit offered through a partnership between NAB and TVB.