August 1, 2011
NAB Pulse

Elevate Your Account Executives' Performance

The National Association of Broadcasters and Television Bureau of Advertising (TVB) are pleased to announce the return of the Account Executive Sales Seminar Series. Designed for AEs with two years or less media sales experience, these interactive sessions give actionable advice and best practices from leading broadcast industry sales and marketing experts that your entire team can immediately implement.

This members-only benefit consists of 60 minute training sessions delivered via live webcast. The new series kicks off on Wednesday, August 24 with "Selling Against Local Cable." Get the facts and strategies you need to compete directly with cable in your local market. Participants will also learn cable industry secrets that will help your stations successfully convert cable dollars to broadcast.

Additional sessions, to be presented in October and December, will cover Maximizing Internet Sales and Selling to the Home Improvement Category. The per station cost for each seminar is $150 or $300 for the entire series (a savings of $150). Each seminar will be webcast live from NAB's new webcasting studio and will include instructor video and participant interactivity. Click here to learn more and register today.

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The Pulse ©2011. NAB. Editor: Maureen Walker; (202) 429-5308; Fax: (202) 429-5410; email: mwalker@nab.org

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