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Broadcasters' Public Service
TV Broadcasters Provide Lifeline during Recent Storms, Reach 30+ Rating with Overnight Coverage
Last week, as severe storms and tornadoes moved across the Cincinnati/Northern Kentucky DMA, the area's four local television broadcasters were live on air, commercial free, until nearly 3 a.m. providing weather updates and information to keep viewers safe. According to Nielsen's ratings, between 1 and 2:30 a.m., the four local broadcasters had a combined household ratings of more than 30. To put that in context, more people were awake from 1-2:30 a.m. watching weather coverage provided by local broadcasters than would be watching a Sunday afternoon Bengals game. Scripps Television-owned WCPO-TV, Cincinnati's ABC affiliate had a household rating of more than 10 between 1-2:30 a.m., the second highest rated programming of the day, only behind "Dancing With the Stars."
3rd Annual CanDo! Food Drive Raises 36,938 Pounds of Food for Eugene, Ore. Families
Fisher Communications' KVAL-TV in Eugene, Ore., and its sister stations KCBY-TV Coos Bay and KPIC-TV Roseburg, part of the Fisher Broadcasting's family of stations, recently held their 3rd annual CanDo! Food Drive across Oregon. KVAL's campaign culminated in a live remote broadcast on Wednesday, March 30, with an outstanding 49 cut-ins from three locations starting at 5 a.m. and ending at 6:30 p.m. Food for Lane County's Media Coordinator Dawn Marie Woodward noted, "The drive not only brings in much needed food, but equally as valuable is the public awareness it brings to the issue of hunger in our community." KCBY-TV and KPIC-TV held similar CanDo! Food Drives resulting in another 18,500 pounds of food for their respective communities. Thanks to generous viewers, the food donated provided more than 14,500 meals for area residents.
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