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Broadcasters' Public Service
Belo Supports Rachel's Challenge Across its 20 TV Stations to Help Curb School Violence
Belo Corporation recently announced a company-wide campaign to support Rachel's Challenge, an organization that encourages kindness and compassion in schools throughout the United States. Rachel's Challenge was created in honor of Rachel Joy Scott, a student at Columbine High School and the first person killed in the tragic shooting at that school in 1999. As Darrell Scott, Rachel's father and head of the nonprofit explained, "Rachel's Challenge exists to inspire, equip and empower every person to create a permanent, positive culture change in their school, business and community by starting a chain reaction of kindness and compassion." Belo's 20 television stations in all of its 15 markets will partner with Rachel's Challenge to raise greater public awareness. Belo's Senior Vice President of Media Operations Katherine E. Clements said, "It has long been a part of the Belo culture to serve our markets by bringing quality news to our viewers and acting as a conduit to positively impact the local communities. We are honored to expand our support in all markets for such a fine organization that helps kids negotiate the challenges of their young lives." Click here to read more about Belo's efforts.
KYGO-FM Denver Supports Country Cares for St. Jude Kids Seminar
Lincoln Financial Media Group's KYGO-FM Denver was proud to join the 22nd annual Country Cares for St. Jude Kids seminar on January 14, 2011. KYGO-FM joined 30 country music artists and other partnering organizations for the event, spending quality time with St. Jude patients and their families. Each year the seminar gathers members of the country music industry, including radio station personalities, artists and label executives, to show their support for St. Jude and attend sessions designed to help stations conduct successful radiothons. More than 800 participants traveled to Memphis, Tenn., this year to learn more about St. Jude's treatments and groundbreaking research. Video footage from St. Jude's Country Cares event is available here. To visit the KYGO-St. Jude Radiothon Facebook page with photos from previous radiothons, click here.
NAB Launches Licensed to Serve: A Chronicle of Broadcasters' Community Service Initiatives
NAB's Public Service Initiatives department recently released Licensed to Serve, a newsletter that highlights radio and television broadcasters' outstanding service to their local communities. The newsletter features stories including clothing and canned food drives, public health and safety initiatives, charitable radiothons and more. Click here to read the inaugural edition of Licensed to Serve. If your station has a great public service campaign that should be recognized, please email Allison Kreutzjans, manager, Public Service Initiatives, or call (202) 429-5448.
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