Broadcasters' Public Service
January 2011

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Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

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If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
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Welcome to the inaugural issue of NAB's Licensed to Serve, a newsletter that highlights the influential role radio and television broadcasters play in their communities. This bi-monthly e-newsletter provides a sampling of noteworthy stories that illustrate the many public service activities broadcasters organize, on any given day across the country. From arranging record-breaking toy drives to recognizing America's military men and women, Licensed to Serve showcases broadcasters' continual commitment to their communities.

Food for Those in Need: Broadcasters Deliver
Broadcasters, in the spirit of giving, challenged audiences to donate canned goods, money and other food items to ensure less fortunate families in their communities had meals on their tables.
KTVN-TV Reno's Food Drive Raises More Than 178,000 Pounds of Food
Sarkes Tarzian-owned KTVN-TV Reno, Nev., helped raise more than 178,000 pounds of food and more than $107,000 in donations during the station's 18th annual Share Your Christmas Food Drive. These totals greatly exceeded the 150,000 pounds raised in 2009.
Nexstar's KTVE-TV and KARD-TV Assists 12 Louisiana Parishes with Holiday Drive
Nexstar Broadcasting Group's KTVE-TV and KARD-TV Monroe, La./El Dorado, Ark., held its 10th annual "Christmas Cheer Food Drive" in which 48 local schools competed to beat hunger by collecting canned food. The effort raised 78,028 pounds of food. All items helped to feed residents in the 12 northeast Louisiana parishes.
Radiothons Raise Money for Worthy Causes
Stations sponsored events and raised money for community-based nonprofit organizations that serve their regions.
Entravision's Radiothon Raised More Than $1 Million for Children's Miracle Network
Entravision Communications Corporation raised $1,242,032.40 during its 3rd annual "Para los Ninos" radiothon hosted by the company's leading Spanish-language radio networks, La Tricolor, Jose, Super Estrella, Que Pasa, Maria and El Gato. Funds were donated to 13 Children's Miracle Network hospitals in Entravision radio stations' local markets. "Children's Miracle Network is very fortunate to have the support of Entravision," said CMN's Vice President Joe Trevino. "[T]heir efforts allow us to continue to provide the very best care to sick and injured children."
Clear Channel's WOAI-AM Collected $152,686 for San Antonio's Children
Clear Channel's WOAI-AM San Antonio hosted the station's 16th annual radiothon and silent auction to raise money for San Antonio's Elf Louise Christmas Project, which provides holiday presents to 20,000 local children. On December 4 and 5, WOAI-AM broadcast live from the North Star Mall and featured appearances from Clear Channel-San Antonio radio personalities, along with District Attorney Susan Reed and Archbishop Gustavo Garcia-Siller. The station successfully raised $152,686. Since 2007, the event has collected more than $700,000. Click here to watch a YouTube video of the radiothon.
TV and Radio Stations Provide Winter Warmth
The winter months brought lower temperatures and increment weather to cities across the country. To protect neighbors from the cold, broadcasters organized mitten and coat drives.
KFJB-AM Collects Coats for Marshalltown, Iowa's Kids
David Nelson's KFJB-AM Marshalltown, Iowa, was proud to hold the station's 5th annual "Coats for Kids" drive in partnership with Niehouse Cleaners of Marshalltown and the Salvation Army. Coats are dropped off at Niehouse Cleaners, cleaned free of charge and then distributed through the Salvation Army to those in need in Marshalltown.
KSAS-TV and KMTW-TV Outfit 1,020 Wichita Preschoolers with Winter Apparel
Newport Television's Fox Affiliate KSAS-TV and Mercury Broadcasting's MyNetworkTV affiliate KMTW-TV Wichita, Kan., arranged several community activities during the final months of 2010. Among the campaigns, KSAS-TV and KMTW-TV hosted a hats and mittens drive for Child Start and Head Start of Wichita. More than 1,020 preschoolers were outfitted with warm apparel for the Wichita winter.
Brechner's WMDT-TV Keeps Salisbury, Md., Residents Warm this Winter
Brechner-owned WMDT-TV Salisbury, Md., collected more than 750 winter coats during the stations' "Keeping Delmarva Warm" coat drive between Thanksgiving and New Year's Day. The station's Account Executive Teri Monahan explained, "We used the power of our television medium and our website to spread the word of the coat drive. WMDT-TV ran a 30-second promo using our on-air morning news talent asking viewers to take their gently used coats to the local business drop-off sites. The response [was] heart-warming!"
Broadcasters Salute American Troops
Radio and television broadcasters organized campaigns to honor the men and women of the United States' military and provided resources for their wellbeing.
Hubbard's KSTP-TV Makes Calls to Home Free for U.S. Troops
January marks "Remember a Soldier" month on Hubbard Television's KSTP-TV St. Paul, Minn. This month, the station supported the Veterans of Foreign War, a program that provides calling cards to deployed soldiers and hospitalized troops. In recent years, the program has grown to include two monthly free call days in which deployed military service members can call the United States, Germany and Italy. More than 4 million phone calls have been placed since the start of the program.

Greater Media's WTKK-FM Boston Hosts Radiothon for Wounded Warriors
Greater Media-Owned WTKK-FM Boston's radio personalities Michael Graham and Jay Severin held an eight hour radio-thon, raising nearly $70,000 in donations for Fisher House Boston, a home away from home for New England families of wounded and ill veterans. Fisher Houses and the Fisher House Foundation play a crucial role in helping veterans recover from serious wounds and enable family members to be close to their loved ones during their hospitalization. WTKK-FM's live broadcast featured stories from troops and their families, along with guest appearances from Sens. John Kerry and Scott Brown, Captain Chelsey "Sully" Sullenberger, Gary Sinise, Rudy Guiliani and others.
Allbritton-Owned WSET-TV Lynchburg, Va., Honors Veterans Past and Present
Allbritton-owned WSET-TV Lynchburg, Va., launched the "Heroes from the Heart of Virginia" campaign to recognize the dedication and sacrifices our men and women in the military – both past and present – make each day. The project encompassed every aspect of the station's operations: on air in the form of special programming, news stories and public service announcements; on the Internet with a dedicated section of the station's website and a Facebook page; and in the community with a campaign to raise funds and gather goods for veterans overseas. Additionally, WSET-TV partnered with The Exchange Club of Lynchburg to raise more than $3,000 to send a group of local veterans to Washington, D.C., in the spring of 2011 for a tour of the country's war memorials.
Public Safety Messengers: Broadcasters Inform
Broadcasters act as community advocates, providing timely public health and safety information to their audiences.
KRKO-AM Everett, Wash., Staff Create Awareness of DUI Dangers
Fox Sports Radio affiliate KRKO-AM Everett, Wash., held a two-hour drunk driving awareness program as part of the station's Health Matters series. On-air talents Maury Eskenazi, Shannon O'Kelly and Stitch Mitchell interviewed several Everett officials including two members of law enforcement, a prosecuting attorney, a state liquor control board representative and a DUI victim. KRKO-AM staff members were given sobriety tests to demonstrate the effects alcohol has on perception and motor skills. Click here to listen to the broadcast.
Holiday Toys Abound Thanks to Broadcasters
Throughout the holiday season, broadcasters hosted a variety of toy drives, providing significant airtime and company resources to encourage listeners and viewers to contribute.
KLUC-FM's Chet Buchanan Braves the Elements for Las Vegas Kids
Chet Buchanan of CBS Radio's KLUC-FM Las Vegas, braved wind, rain and cold temperatures in December to host the stations' 12th annual "Twelve Days of Toy Drive." Buchanan spent 12 full days living in a tent atop a 30-foot scaffolding to encourage listeners to donate items. KLUC-FM collected 2,287 bikes, enough toys to fill fourteen 15-foot semi trucks and $145,069 in gift cards and cash. "It is so amazing to see all these people come together and be part of something so positive." said Buchanan. Click here to listen to an audio recap of the 12 days.
KTPK-FM and WIBW-TV's Elves Battle for Toys in Topeka
KTPK-FM, Country Legends 106.9 and Gray Television's WIBW-TV Topeka, Kan., held their annual "Battle of the Elves," a toy drive competition between KTPK-FM's Chris Fisher and WIBW-TV's Jeremy Goodwin to benefit the Topeka Rescue Mission. Both stations' responses were overwhelming, together collecting a record $47,000 worth of toys. While 4,739 items were received, WIBW-TV raised 133 more than KTPK-FM, squeaking out a victory that forced Country Legends' Goodwin to dress like an elf for a day.
Toys for Tots Finds Great Support in North Iowa from New Vision-Owned KIMT-TV
New Vision's KIMT-TV in Mason City, Iowa, invited the station's "Giving Your Best" partners – Diamond Jo Casino and First Citizens National Bank – to support the Marine Corps Toys for Tots campaign during the holiday season. KIMT-TV staff bundled up outside a local Shopko from 10 a.m. to 2 p.m. collecting toys for the drive. During those four cold hours staff received 271 toys and several cash donations. Because of the generosity of the viewers in North Iowa, more than 1,000 deserving children had presents under their tree on Christmas morning.
Belo's KGW-TV Portland Provides Toys to More Than 100 Regional Nonprofit Agencies
Belo's NBC Affiliate KGW-TV Portland collected nearly 45,000 toys for children during the 2010 holiday season as part of the station's annual "KGW Great Toy Drive." KGW-TV and its partners distributed the presents to more than 100 local nonprofit agencies that serve tens of thousands of children in the Portland area. DJ Wilson, KGW NewsChannel 8 president and general manager noted, "The generosity of our community in this time of need and the incredible resources our partners brought to the toy drive [was] truly exceptional."
WEMI-FM and WEMY-FM Provided Christmas in a Shoebox for 2,700 Wisconsinites
Evangel Ministries' WEMI-FM Appleton/Oshkosh, Wis., and WEMY-FM Green Bay sponsored the Christian Family Radio's 13th annual Christmas Care Campaign that benefited more than 40 local crisis agencies and emergency rooms. The stations invited residents to fill a wrapped shoe box with new gifts – toys, toiletries, books, candy, etc. – for someone in need. By the conclusion of the campaign, more than 2,700 brightly decorated Christmas Care shoe box gifts were delivered.

Medford's KTVL-TV Helps Viewers Give without Expecting Anything in Return
Freedom Broadcasting-owned KTVL-TV Medford, Ore., joined Grange Co-Op and Wendy's Restaurants for the 3rd annual Community Toy Drive, which collected more than 3,000 new toys valued at more than $30,000. KTVL-TV's event helped to insure that every child in Medford would receive at least one gift during the Christmas holiday. "It is so heart-warming to see such tremendous generosity in these difficult times," said KTVL-TV's General Manager Kingsley Kelley. "We can all be very proud to live in communities where people are so willing to give when there is a need, without expecting anything in return."
Citadel-Owned KCAU-TV Sioux City Holds 25th Annual Operation Toys Event
For the 25th consecutive year, Citadel Communications' KCAU-TV Sioux City, Iowa hosted its annual Operation Toys, partnering with a local business to collect new toys for needy families of Sioux City and surrounding communities. Channel 9 KCAU-TV ran a schedule of promotional spots on-air and within their newscasts for the campaign. The station also sent letters to area schools and pre-schools inviting them to host internal toy drives and featured the schools' successes during evening newscasts. All the toys were donated to the Salvation Army for distribution in the community.
KXKC-FM Challenges Listeners to Donate 99 Bikes for Lafayette's Kids
Citadel-owned KXKC-FM Lafayette, La., held its annual Toys for Tots holiday drive last month, focusing the station's efforts on collecting one of the most requested items, bikes. KXKC-FM's morning team Ray Robicheaux and Jeni Lane set out to collect 99 bikes within one week. If they were unable to collect their goal, Robicheaux agreed to ride 99 miles on his own bike. Luckily for Robicheaux, the goal was reached. "It's the most rewarding event I've been part of, just to think that gifts that were out of reach in the past [were] delivered to children in our community; it's truly heart warming," said Robicheaux.

Belo's KTVK-TV and the Salvation Army Find Angels for 48,000 Phoenix Children
Belo-owned KTVK-TV Phoenix joined the Salvation Army during the holiday season for the 24th annual Arizona's Family Christmas Angel program. The station, 3TV as it is known locally, helped set up Christmas Angel trees in 12 Phoenix malls, encouraging listeners to take an Angel tag, purchase the gift requested on the tag and return it to the tree. The program collected toys for more than 48,000 Arizona children. "The community support for this program [was] truly amazing," said Nick Nicholson, 3TV president and general manager. Each year 3TV commits more than $1.25 million in station resources to sustain the program. Since 1986, 3TV viewers have generously donated more than one million toys for 500,000 underprivileged children.