The NAB Pulse November 2, 2009

NAB.org | Industry Areas | News Room

New Spanish Language PSAs on Hurricane Preparedness Now Available
NAB partnered with Univision and Telemundo to produce two Spanish language public service announcements (PSAs) to help television and radio stations that carry Spanish programming inform their audience with important information about how to prepare for hurricanes. The new PSAs are available for preview and download on NAB's comprehensive public service Web site at www.NABSpotCenter.org. Stations may also request a free dub of the spots by contacting NAB.

Crystal Award Entry Information, Examples and Tips
Entry information for the prestigious NAB Crystal Radio Award for year-round commitment to community service is available online. Entry rules, guidelines, deadline and entry form, as well as tips on putting together a solid entry, can be found here.

FM Radio Capability in Mobile Devices Gaining Steam
The radio industry has long held the belief that radio capability should be incorporated into all mobile devices. Providing broadcast radio reception capability in mobile handsets creates multiple benefits for broadcasters, mobile network providers and consumers alike. And mobile phone manufacturers are listening.
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Competing With Newspaper - Training by Webcast
It's no secret that the newspaper industry is losing advertising revenue. The question is, where is it going and how can you get your share? Right now, television has the greatest opportunity to not only compete with newspaper - but to actually beat them. Doc Holliday, president of Superior Sales Training, will present a fast-paced and informative webcast on competing with newspaper that will provide the answers.
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Looking for TV's GM of the Year
Broadcasting & Cable magazine is now accepting nominations in three market-size categories for 2009 Station General Manager and Multiplatform Broadcaster of the Year. More information is available at BroadcastingCable.com.

In Brief

Celebration of Service to America Awards
Showcase Your Station's Commitment to Community Service
Every day broadcasters serve their local communities. They provide a lifeline in times of crisis and disaster relief in the aftermath, raise money and awareness for people in need and for charitable causes, and participate in community events and donate airtime to support community issues. On Monday, June 14, 2010, the NAB Education Foundation will host the 12th annual Celebration of Service to America Awards in Washington, D.C., to recognize the incredible efforts of local radio and television stations to serve their local communities.
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What's New in 2010 at the NAB Show?
Filmapalooza: The finale festival of the 2009 48 Hour Film Project competition will be at the NAB Show, April 10-12. The 48 Hour Film Project's mission is to advance filmmaking and promote filmmakers. Through its Filmapalooza festival and competition, the project encourages filmmakers and would-be filmmakers to get out there and make movies.
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Save Money on Electric Bills in Pennsylvania and Ohio
NAB members in Pennsylvania and Ohio can learn more about the possibility of electricity savings through NAB member benefits partner Affiliated Power Purchasers International (APPI). APPI is an independent utility consulting firm with more than 12 years of consulting experience in deregulated states for energy. APPI will be hosting free webinars to discuss energy deregulation for Pennsylvania and Ohio and how you might be able to save money.
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The 2009 NAB Legal Calendar is available here.

KOZT-FM Fort Bragg, Calif. - KOZT-FM worked with local first responders to help community members develop disaster preparedness plans and emergency assistance skills. These skills were soon utilized when severe wild fires struck the area over the summer. KOZT provided hourly updates during a seven week period, to keep the community informed of evacuations, shelter openings, road closures and fire containment. The station also put on its 15th annual "Local Licks Live" concert, featuring 20 local artists and raising money to preserve music programs in the schools. Click here to learn more.