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Making News: Broadcast Journalism for Non-News Executives
Attention General Managers and General Sales Managers
March 25-26, 2008 – 100 Park Avenue, 5th Floor, New York City
Just before TVB's Annual Marketing Conference

Get a new perspective on your news department. If your experience is from the non-news side of the operation this seminar is a must. Making News teaches GMs and GSMs on the GM track – how to run an ethical, responsible and successful news operation. Session topics include branding, marketing, ethics, hiring your news director and increasing revenue with new media forms. Registration fee is $125 (meals and materials included). Eight fellowships are available to women and people of color to attend Making News. The fellowships include airfare, hotel and seminar registration.

For more information and to register online visit the NAB Education Association (NABEF) Web site.

Making News is presented by the NABEF and sponsored by the McCormick Tribune Foundation and the NAB.


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