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Emergency
Alerting Front and Center at 2011 NAB Show
One of the
important services that broadcasters provide to the public is the
timely and ubiquitous delivery of emergency alerting information.
At last weeks 2011
NAB Show (April 9-14, Las Vegas, Nev.) the Emergency Alert System
(EAS) took center stage with a number of exciting announcements
and interesting, informative panels with participation from top
FCC and FEMA officials as well as representatives from the broadcasting
industry.
On Wednesday, April 13 a panel of emergency communications experts
from the Federal Emergency Management Agency (FEMA), the FCC and
the broadcast industry met to discuss the new Common Alerting Protocol
(CAP) that has been adopted by FEMA . Moderated by NAB Associate
General Counsel Larry Walke (shown in photo at far left), the Next-Generation
EAS: The Final Stretch panel participants included (shown
in photo next to Mr. Walke, from left to right) Whit Adamson, President,
Tennessee Association of Broadcasters; Adm. Jamie Barrett (ret.),
Chief, Public Safety and Homeland Security Bureau, FCC; Greg Cooke,
Public Safety and Homeland Security, FCC; Damon Penn, Assistant
Administrator, National Continuity Programs (NCP), FEMA; Antwane
Johnson, Division Director and Program Manager, FEMA and Wade Wittmer,
Deputy Division Director, FEMA.
This panel
began with a short video produced by FEMA explaining the history
and goals of the Integrated Public Alert Warning System (IPAWS).
A wide-ranging discussion about the EAS system in general and the
status of IPAWS in particular followed, which included the following
points:
FCC initiatives
Adm. Barnett noted that recent disasters emphasize the
need for the public/private partnership which exists in the U.S.
for emergency alerting. He said that the FCC is moving forward three
initiatives enhancing EAS reliability, ensuring that citizens
can receive alert messages wherever they are and analyzing potential
and future broadband-based communications architectures. He added
that for the foreseeable future, EAS will continue to be the backbone
of the public alerting system in the U.S., and that FEMA and the
FCC are seeking to improve our present-day EAS through national
level testing.
Primary
Entry Point stations Mr. Johnson provided some details
on FEMAs program to expand the system of primary entry point
(PEP) stations which exist throughout the U.S. He said that prior
to the initiation of this program, there were 36 PEP stations, that
12 have been added in the last 18 months, and that 19 are expected
to be added by the end of this year. Additionally, 13 legacy
PEP stations are slated for improvement. One of the goals of the
PEP expansion program is to be able to reach better than 90% of
the U.S. public directly from PEP stations, and consequently, the
PEP stations being added are typically located in areas of higher
population.
EAS testing the two EAS tests conducted in Alaska,
which serve as precursors to the national test now being planned,
were discussed. The first Alaska test was conducted on January 6,
2010 and the second, January 26, 2011. A number of procedural and
technical issues identified during the first test were subsequently
addressed and the second test was overwhelmingly successful.
Mr. Johnson noted that the real conclusion of these tests is that
regular testing is necessary to keep the system at peak operational
readiness.
Emergency alerting
technology was on display at the NAB Radio-Ready Cell Phone Showcase.
An array of cell phones which include broadcast radio reception
capability were on display in the Showcase as was a demonstration
of radios emergency notification capabilities utilizing the
Radio Data System (RDS) FM subcarrier. Partnering with NAB on the
Showcase was Global Security Systems, LLC, (GSS),
developers of the ALERT FM,
emergency alerting system. Shown below in the photo is Doug Raines,
Vice President, Business Development with GSS.
GSS announced
at the show that HD Radio technology is now capable of passing Common
Alert Protocol (CAP) EAS audio and text messages. On April 6, 2011,
WTGE-FM (Channel 264C, 100.7 MHz, Baton Rouge, La.), became the
first FM HD Radio station to broadcast satellite-delivered CAP-EAS
messages over HD Radio. As part of this demonstration, CAP EAS messages
with text were successfully sent across an HD Radio broadcast channel.
For this test, a Sage Digital ENDEC was used. The full press release
on the HD Radio alert delivery system and test may be found here.

On Tuesday, April 12 a special NAB Show Super session was held to
highlight the role that mobile DTV played in alerting the public
during the recent earthquake and tsunami in Japan. Emergency
Alert with Mobile DTV was organized by the Mobile500
Alliance in association with NAB
and supported by ATSC, MCV,
and OMVC. Moderated by John Lawson,
Executive Director, Mobile 500 Alliance (shown in the photo standing
at the podium), the panelists included (shown in the photo sitting,
from left to right) Hideichi Tamegaya, Joshibi University in Japan,
Claude Seyrat, Expway, Kerry Oslund, Schurz Communications, Robert
Dunlop, Fisher Communications Inc. (KOMO) and John McCoskey, Chief
Technology Officer, PBS.
Through a system
of sensors, Japanese broadcasters transmitted an early warning of
the impending disaster. As discussed during the session, when cell
networks failed and power went down, one-seg mobile digital TV devices
(which receive a narrowband version of the Japanese Integrated Services
Digital Broadcast, ISDB, digital TV transmissions) were a lifeline.
Mr. Tamegaya and Mr. Seyrat offered first-person accounts of their
experiences in Japan during the earthquake.
John
McCoskey of PBS used this session
as an opportunity to announce a new pilot program with the goal
of leveraging the power of Mobile DTV as part of the Integrated
Public Alert and Warning System (IPAWS)
for the United States.
Beginning later
this year, PBS will initiate testing on a next-generation emergency
alert system, which is designed to deliver multimedia alerts using
video, audio, text and graphics to cell phones, tablets, laptops
and netbooks, as well as in-car navigation systems. Building on
the flexibility of the ATSC Mobile Digital TV broadcast standard,
the PBS pilot project will test capabilities designed to lead to
a comprehensive new Mobile Emergency Alert System (MEAS).
PBS has identified
key partners to support the project, including LG Electronics Inc.
and its U.S. R&D subsidiary, Zenith, which will develop handheld
mobile DTV devices to receive the new alerts and will provide funding
for the project. Also working with PBS, the Corporation for Public
Broadcasting (CPB) is providing matching grants to local public
television stations for Mobile DTV broadcasting equipment. PBS plans
to announce stations for the pilot project in the near future. PBS
also plans to work closely with the U.S. Department of Homeland
Securitys Federal Emergency Management Agency, the Federal
Communications Commission and other agencies in devising and implementing
the pilot project. The full press release on the PBS announcement
may be found here.
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