The Wrap

February 20, 2026

The Wrap today is 836 words and a 4 minute read.

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1. NAB Files Reply Comments in ATSC 3.0 Proceeding

Hand holding a TV remote next to the FCC seal

One big thing: This week, NAB filed reply comments in the Federal Communication Commission’s (FCC) ATSC 3.0 proceeding.

  • 📺 These comments highlight the need for the Commission to act expeditiously to facilitate the transition to ATSC 3.0 so that consumers don’t have to wait for the exciting benefits NextGen TV has to offer.
  • NextGen TV delivers a better and more accessible free television experience, including clearer picture and sound, more localized and detailed emergency alerts with maps and multilingual information, and enhanced captioning and audio options. Completing the transition ensures viewers can reliably access these improvements, especially during disasters when other networks may fail.

2. NBA All-Star Game Shows Power of Local Television

Basketball going through a hoop

What’s happening: This year’s NBA All-Star Game averaged 8.8 million viewers — an 87% jump from last year and the most-watched All-Star Game since 2011.

  • 🏀 Why it matters: Broadcast across NBC, Peacock and Telemundo, this event shows that consumers value choice and when given the opportunity to watch on their local TV stations, they show up.
  • Read more on the NAB Blog.

3. NAB Show Launches “Changing Frequencies”

Chuck Sherman

Everything about media is changing: how stories are told, distributed and monetized. Welcome to "Changing Frequencies," the new, official podcast of NAB Show.

  • Hosted by Josh Miely, the series features conversations with the executives, creators and technologists shaping the future of broadcast, streaming, sports media, artificial intelligence and the creator economy.
  • In this brief introduction, we explain what the show is about, who it’s for and what you can expect in the weeks ahead. New episodes will be released every other week, leading into NAB Show in Las Vegas in April.
  • 🎧 You can find it by searching for "NAB Show" on your favorite podcast app/platform or listening directly on our host platform, Spreaker, or watch it on Youtube here.

4. New TV and Radio Sessions Added for NAB Show 2026

SMMRF participants

Fresh sessions are joining the lineup at NAB Show 2026, bringing new conversations and practical strategies to the Broadcast Management and Monetization Conference and the TV and Radio HQ. From AI-powered search and digital revenue trends to cybersecurity, audience shifts and the future of radio, these sessions are designed to help broadcasters rethink strategy and discover what’s next for the industry.

Highlights include:

  • NAB Small and Medium Market Radio Forum
  • Beyond Search: How Broadcasters Can Win or Lose in AI-Powered Search
  • The Local Advertising Buying Landscape: Find Out What’s Driving Digital Sales, Revenue and Growth Opportunities
  • Election 2026: Capturing Radio’s Political Ad Opportunity
  • Beyond the Firewall: Protecting the Next Generation of Media Assets

🎟️ Register for the Premium Conference Pass to access broadcast-focused conference programming and the show floor.

đź“» Small and medium market radio stations, be sure to email membership@nab.org to receive a $200 discount code for your Premium Conference Pass registration.


5. Enter Your Station to Win a Celebration of Service to America Award

STA winners on stage

The Celebration of Service to America Awards honor excellence in community service philanthropy and the impact made by local television and radio stations across the country.

  • Click here to submit your station’s work today.

6. 2026 PILOT Innovation Challenge Now Accepting Submissions

NAB PILOT Innovation Challenge

Applications are now open for the 2026 PILOT Innovation Challenge. The Innovation Challenge offers startup companies the opportunity to showcase solutions that address real challenges facing broadcasters today.

  • Once again, PILOT is collaborating with the Startup Pavilion at NAB Show. Any Startup Pavilion exhibitor with a product or solution that is relevant to broadcasters is eligible to apply.
  • Up to three winners will receive the opportunity to join a panel presentation about their company or product at the 2026 NAB Show. Winners will also get the opportunity to contribute a guest blog to the PILOT blog and have a one-on-one coaching session with NAB’s chief innovation officer about how to get the most out of their time spent at NAB Show.
  • The application window is open until 5 p.m. EDT on February 27, 2026. Click here to learn more and apply.

7. New Spots Available from Ad Council and NHTSA

Man at a bar

Refresh your station’s public service announcement creative at NAB’s Spot Center, a destination for local television and radio broadcasters seeking public educational materials from credible organizations.

  • TV and radio spots from the Ad Council and National Highway Traffic Safety Administration (NHTSA) remind audiences that “buzzed driving is drunk driving” and has serious consequences.

8. Media Liability Coverage Designed for Broadcasters

Hands over a model building

Today’s media environment presents evolving risks for radio and television stations, from content-related claims to operational exposures. Through NAB membership, broadcasters gain access to AXIS Insurance, offering specialized media liability coverage built to address the unique needs of the industry.

🛡️ Join NAB today to access this and other business-focused member benefits.


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