September 24-25, 2020
Louisville, Kentucky

SAVE THE DATE    September 24-25, 2020   ●   Louisville, Kentucky      

Money Makers Competition

Show us your best sales promotion ideas and we’ll show you the MONEY!

Enter the Money Makers Competition and compete against other stations to win money, prizes and top recognition for your station.

Competition Highlights

  • $1 million: total revenue generated by the 2019 Money Makers finalists
  • $44,000:the average amount of generated revenue reported by 2018 SMTE attendees from using just ONE idea presented in the 2017 Money Makers Competition
  • $188,000:the average amount of generated revenue reported by 2018 SMTE attendees from using MULTIPLE ideas presented in the 2017 Money Makers Competition

About the Competition

At the heart of the Small Market Television Exchange (SMTE) is the annual Money Makers Competition.

TV stations submit their best sales promotion ideas in the months leading up to SMTE. Through several rounds of voting, the Small Market Television Advisory Committee selects up to 25 Money Makers finalists who will present their entries onsite throughout the conference. SMTE attendees vote live onsite to select the Best of Round from among these finalists.

The top 25 Money Makers will be required to give a :30 elevator pitch to the audience at SMTE about their creative sales promotion idea.

Just by submitting an idea you will also receive a compilation of ALL the entries at the end of the exchange! There is no downside!

Don't Miss Out!

Think you have the best sales promotion idea? Submit your entry by June 14 for a chance to win an additional $250 and more!

Competition Guidelines

How do I submit an idea?

Small market broadcasters enter written descriptions of promotional ideas, along with a :30 spot, using the online competition entry form.

Do I have to submit a video with my initial written entry?

Yes. A :30 spot is required to enter the competition, along with a written description of the promotional ideas. If selected as a finalist, you will be required to submit a two minute video of your creative to participate in the competition at the exchange.

How many ideas can I submit?

Stations may contribute as many ideas as they wish. The more ideas submitted, the better chances of becoming a Money Maker and winning BIG!

What types of ideas should I submit?

Entries are accepted in a broad variety of categories, including:

  • News
  • Content
  • Digital
  • Advertising (primarily on-air campaigns)
  • Community or public service

Additional details are provided on the entry form.

As a general rule, if the idea generated sales revenue for your station, it is eligible for the competition.

Keep in mind that the judging committee is looking for new, fresh and innovative ideas!

Please do not submit the following:

  • Promotions that were entered by your station in previous Money Makers Competitions
  • Ideas your station discovered in previous Money Makers Competitions unless they have been significantly modified
  • Syndicated promotions that are not localized or that do not reflect a new, different or original element
  • "Tried and true" promotions everyone has seen before
  • Sales management ideas
  • Promotions that have not yet been sold/implemented

Note that members of the judging committee are required to abstain from voting on any entries submitted by their station.


Early Competition Friday, June 14
Final Entries Due Friday, July 26
Finalists Notified by NAB Friday, August 9
Finalist Videos Due Friday, August 23

What Can I Win?

Early Competition Winner
  • $250
  • Complimentary registration for SMTE 2020
  • Instantly named a finalist
Money Makers Finalists
  • Special recognition during and after SMTE
  • $50 cash
Best of Category
  • $250
Final Four
  • $250
  • Final Four Trophy
  • Complimentary registration for SMTE 2020

Every station that submits at least one entry in the Money Makers Competition will receive a compilation containing all the ideas received. This compilation is only available to stations that contribute ideas.

Conference attendees are also eligible to receive access to the videos of the 25 Money Makers Finalists presented at SMTE by completing the SMTE 2019 attendee survey.

Money-Making Mondays

Each week starting June 24, you will have a chance to win a monetary prize just by entering the Money Makers Competition! Submit your money-making ideas and every Monday we will select one person from the Money Makers submissions at random to win a $50 VISA gift card.

2019 Finalists

Top Four

Jing and Mingle with Santa

KTBS-TV (DMA 90 – Shreveport, La.)

In This Together

KOBI (DMA 139, Medford, Ore.)

Four State Heroes

KOAM-TV (DMA 155, Pittsburg, Kan.)

Pain Stops Here Opioid Epidemic

KWKT (DMA 89, Waco, Texas)


If you have questions about the 2019 Money Makers Competition, please contact Tiara Jackson at or (202) 429-3934.