Published April 5, 2023

How Broadcasters are Evolving to Find Success with Digital

Bo Bandy, general manager, Digital, senior vice president, Marketing, Marketron, joins the NAB Podcast in advance of her appearances at NAB Show. Digital advertising is undeniably pervasive and a key component of strategic advertising programs. Bandy discusses how broadcasters are in the best position to win digital dollars in their markets, but only if they continue to evolve their current strategy and partnerships.

Listen to "How Broadcasters are Evolving to Find Success with Digital" on Spreaker.
Powered by NAB, NAB Leadership Foundation and PILOT

Download on Apple Podcasts
Download on iHeart
Download on Spreaker
Download on Google Podcasts