Consumers Want Live Sports on Local Broadcast TV

Every weekend, families across the country gather around the TV to cheer for their favorite sports teams. College rivalries ignite living rooms and local bars alike. These moments are more than entertainment. They bring us together, building community in a way few things can.

That’s why local broadcast stations matter. They’ve long been the front porch for live sports: easy to find, free to watch and available to everyone, everywhere.

But accessing your favorite games is getting harder these days. With more platforms and viewing options, consumers are yearning for sports to stay simple, affordable and available to the whole household. They miss knowing exactly where to tune in. They miss switching between matchups with ease. And they want to keep watching together without extra barriers.

Local broadcasters deliver that experience.

Your local stations are still the most reliable, inclusive and widely accessible way for fans to enjoy live sports for free.


Sports unite us. Let’s keep the biggest games where they belong: on local stations, in living rooms and in the communities that cheer side by side.




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Sports bring us together. Tell us why watching live sports on your local stations matters to you.

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