Join your colleagues for a series of deep-dive discussions and workshops on industry hot topics.
Sunday, April 14
9-9:50 a.m. | TV and Radio HQ (W232)
This roundtable will offer you a basic understanding of the common legal issues programmers may encounter as they develop content and license music. From contracts and copyrights and fair use to First Amendment considerations, you’ll get a great understanding of what legal concerns you need to be prepared for and wary of as you develop your programming and license music.
MODERATOR: Frank Montero, Partner, Fletcher, Heald & Hildreth
10-10:50 a.m. | TV and Radio HQ (W232)
As recruiting for the broadcasting industry becomes more difficult, hear from your peers on the successful strategies they’ve implemented to both attract talent to the industry and retain current talent.
MODERATORS: Kristina Koppeser, Brand Manager, Director of Digital Content, KYW Newsradio; Sinan Sidar, Director of News Talent Recruitment, Hearst Television
11-11:50 a.m. | TV and Radio HQ (W232)
Discuss with your peers how they are creating engaging content and promotions tailored to specific generations. Learn what’s worked and how they identified those strategies.
SPEAKER: RaMona Alexander, Vice-President, General Manager, WDBD/American Spirit Media
1-1:50 p.m. | TV and Radio HQ (W232)
Hear from your marketing and communication peers on what unique strategies and campaigns worked to improve audience engagement and improve listener numbers.
MODERATOR: Michael McVay, President, McVay Media Consulting
2-2:50 p.m. | TV and Radio HQ (W216-W217)
Discuss with research and sales peers how they use data to present the best case to media buyers. You’ll learn what data they rely on and how it’s presented to win over buyers.
MODERATORS: Pierre Bouvard, Chief Insights Officer, Westwood One / Cumulus Media; Dan McDonald, Vice President, Research, National Association of Broadcasters; Rich Tunkel, Managing Director, Nielsen Audio
3-3:30 p.m. | TV and Radio HQ (W232)
Veterans in broadcasting often take unique paths after transitioning out of the military. Employee resource groups for veterans and their supporters can bring out the best in these unique teams; encourage growth and retention; and identify ways broadcast entities can support those who served and their families in communities.
Monday, April 14
11:30 a.m.-12:20 p.m. | TV and Radio HQ (W232)
Hear from experts in the broadcasting M&A space on M&A activity and trends and discuss what companies on either side of the process can do to best prepare for a successful transaction and transition.
MODERATOR: Robert Heymann Jr., Managing Director, Media Services Group
3-3:50 p.m. | TV and Radio HQ (W232)
The Crystal Radio Awards Finalists Workshop will provide exclusive content for 2024 Crystal Radio Award finalists. The workshop will feature experienced industry professionals who will provide valuable insights and practical advice on how to create impactful community service. The workshop will also provide opportunities for networking and collaboration with NAB’s advocacy team and fellow finalists, a Q-and-A session with presenters and a peer-to-peer idea exchange.
HOST: Tobi Hall, Senior Director, Awards, Events and Member Experience, National Association of Broadcasters
MODERATOR: Dan Seeman, VP/Region Manager, Hubbard Broadcasting Minnesota
SPEAKERS: Jennifer Jose, Senior Vice President, Public Affairs, National Association of Broadcasters; Grace Whaley, Manager, Communications and Social Media, National Association of Broadcasters
Tuesday, April 16
9-9:30 a.m. | TV and Radio HQ (W232)
ATSC 3.0, or Next Gen TV, is becoming firmly established as the technology platform for a new era of broadcasting. Currently available in markets covering 75% of the US population and with over 10 million NEXTGEN TV sets sold, the transition to Next Gen TV is well underway. But while a full conversion to this new technology seems inevitable for broadcasters, the transition will not be easy, the capabilities and limitations are not well understood, and numerous business and financial questions have been greeted with somewhat murky answers. Let’s talk about them.
MODERATOR: Lynn Claudy, Senior Vice President, Technology, National Association of Broadcasters
10-10:50 p.m. | W208-W209
Digital has been a growth driver for radio broadcasters and understanding how to best position and package your digital media assets to local clients can yield additional revenue opportunities.
SPEAKER: Dave Casper, Senior Vice President, Digital Services RAB;
MODERATORS: Jamie Cohen, Senior Vice President, Broadcast Digital, Salem Media Group; John Rosso, President and CEO, Triton Digital
2-2:50 p.m. | TV and Radio HQ (W232)
More purchases are known to be made within 30 minutes of in-car listening and innovation in the automotive dashboard continues to enhance growth opportunities. Learn how radio sellers are positioning, creating, and selling these enhancements to local clients.
MODERATORS: Rob Babin, Executive Vice President, Radio, Cox Media Group; Tina Murley, Chief Revenue Officer, Beasley Media Group
SPEAKER: Leah Kamon, Senior Vice President, Marketing & Communications, RAB
3-3:50 p.m. | TV and Radio HQ (W232)
See the data behind ethnic audience listening numbers and learn what your peers are doing to create innovative content and promotion strategies to engage with these niche audiences.
MODERATORS: Felipe Chavez, COO, Bustos Media; Colby Tyner, Senior Vice President of Programming, Radio One & Reach Media
3-3:50 p.m. | TV and Radio HQ (W232)
See the data behind ethnic audience listening numbers and learn what your peers are doing to create innovative content and promotion strategies to engage with these niche audiences.
MODERATORS: Felipe Chavez, COO, Bustos Media; Colby Tyner, Senior Vice President of Programming, Radio One & Reach Media