Radio and TV Broadcasters' Guide to NAB Show


Saturday, April 13

2-6 p.m. | W213-215

Small and Medium Market Radio Forum + Reception

Radio's signature NAB Show kickoff event returns! Join your small and medium market radio colleagues for an afternoon of business insights, topic briefings, fast-paced presentations, interactive roundtables and a closing reception.

Sunday, April 14

9-9:50 a.m. | TV and Radio HQ (W232)

TV Production and Music Licensing: Legal Needs to Know: Discussion Den

This roundtable will offer you a basic understanding of the common legal issues programmers may encounter as they develop content and license music. From contracts and copyrights and fair use to First Amendment considerations, you’ll get a great understanding of what legal concerns you need to be prepared for and wary of as you develop your programming and license music.

MODERATOR: Frank Montero, Partner, Fletcher, Heald & Hildreth

10-10:30 a.m. | TV and Radio HQ (W232)

Sip-and-Speak: Get to Know NABPAC

The National Association of Broadcasters Political Action Committee (NABPAC) works to advance your interests as a broadcaster. Learn what they are focusing on next and how you can get involved.

SPEAKERS: Jennifer Flemming, Vice President, NABPAC, National Association of Broadcasters; Alyssa Niemiec, Director, NABPAC, National Association of Broadcasters

10-10:50 a.m. | W216-W217

Economic Outlook - TV and Radio: Identifying Opportunities and Concerns

How is the broadcasting industry managing a growing number of revenue streams and economic and political change? Our panelists will dig into the major factors affecting broadcasting’s revenue landscape, from the impact of the economic and political landscapes on consumers to changing audience demographics and the growing presence of digital/streaming services.

MODERATOR: Rob Babin, Executive Vice President, Radio Cox Media Group

SPEAKERS: Justin Nielson, Principal Analyst, S&P Global Market Intelligence; Nicole Ovadia, Vice President Forecasting & Analysis, BIA

10-10:50 a.m. | TV and Radio HQ (W232)

Discussion Den: How to Win the Recruiting/Talent Retention Battle for TV and Radio

As recruiting for the broadcasting industry becomes more difficult, hear from your peers on the successful strategies they’ve implemented to both attract talent to the industry and retain current talent.

MODERATORS: Kristina Koppeser, Brand Manager, Director of Digital Content, KYW Newsradio; Sinan Sidar, Director of News Talent Recruitment, Hearst Television

11-11:30 a.m. | TV and Radio HQ (W232)

Sip-and-Speak: Broadcast Positioning System (BPS) - Why it Matters to Broadcasters

GPS is a ubiquitous service used by nearly everyone, but it can be improved. Learn about the threats and how television broadcasters can help augment and improve the reliability of GPS with their NextGen TV transmissions.

SPEAKER: Sam Matheny, Executive Vice President and Chief Technology Officer, National Association of Broadcasters

11-11:50 a.m. | TV and Radio HQ (W232)

Discussion Den: How Broadcasters Can Win Over Gen Alpha/Other Generations

Discuss with your peers how they are creating engaging content and promotions tailored to specific generations. Learn what’s worked and how they identified those strategies.

SPEAKER: RaMona Alexander, Vice-President, General Manager, WDBD/American Spirit Media

11:30 a.m.-12:20 p.m. | W216-W217

Successful Promotions: How to Attract More Media Consumers Across Your Platforms

With so many different platforms to deliver content across and generational differences to address, how do you effectively promote your programs and stations and use community service programs to differentiate yourself from competitors and resonate with prospective listeners? Hear from our panel of experts on what has worked for them and how.

SPEAKER: Lorraine Ballard Morrill, Director of News and Community Affairs, Philadelphia Region, iHeartMedia Markets Group

SPEAKERS: Henry Hinton, President, Inner Banks Media, LLC; Rob Mack, Operations Manager, Bryan Broadcasting Corporation; Levi May, Director of Branding and Programming, KRMG Tulsa's News & Talk

11:30 a.m.-12:20 p.m. | W214-W215

AI Strategies for Programmers – How to Leverage AI to Create Winning Content

The use of AI in broadcasting content creation is a growing opportunity – and concern. Learn how the industry is leveraging AI in unique ways to support the creation of exciting and dynamic content, and how programmers are balancing its usage as they consider audience acceptance and the concern of AI’s affect on talent.

SPEAKER: Clay Walker, VP of Content Operations Audacy

SPEAKERS: Andrew Finlayson, EVP Digital Media Strategies AI, SmithGeiger Group; Tracy Gilliam, Chief Strategy Officer, Futuri Media; Jay O'Connor, President of Futuri TopicPulse, Futuri Media

12-12:30 p.m. | TV and Radio HQ (W232)

Sip-and-Speak: Innovation from Local Broadcast to Multichannel Measurement

Comscore will be joined by AWS for a fireside discussion on driving cross-platform audience insights and reach through enriching local broadcast and national audience data via a data clean room.

SPEAKERS: Joseph Delfino, Vice President, Strategy and Business Development, Comscore; Michael Newman, Director of Transformation, Graham Media Group; Chris Ziemer, Global Industry Specialist Leader | Media, Entertainment, Games, and Sports, Amazon Web Services

1-1:30 p.m. | TV and Radio HQ (W232)

Sip-and-Speak: Interactive Sponsorship Bootcamp: Increase revenue with proven broadcast segments

Interactive Sponsorship is a new source of revenue for local stations, broadcast groups, and television shows. In this fully interactive seminar, you will go hands-on with real-world examples from major station groups and experience how they generate instant leads and sales for advertisers. You'll also learn the secret of how TV ad sales teams are already closing Interactive Sponsorship deals with advertisers nationwide.

SPEAKERS: Dan Albritton, Founder and CEO, Megaphone TV; Jamie McDonald, Chief Revenue Officer, Megaphone TV

1-1:45 p.m. | W208-W209

Fireside Chat - D&I in Sports Media and Broadcasting: Redefining Athlete-driven Content

This fireside chat aims to inspire dialogue, share best practices and catalyze action towards a more inclusive and equitable future for sports media and broadcasting, driven by the empowerment of minority athletes and voices through ownership and representation.

MODERATOR: Danyelle Wright, VP and Chief Diversity and Inclusion Officer, The E.W. Scripps Company

SPEAKERS: Alysha Clark, Professional Basketball Player Las Vegas Aces of the Women's National Basketball Association (WNBA); Deron Guidry, Co-Founder, PlayersTV

1-1:50 p.m. | TV and Radio HQ (W232)

Discussion Den: Marketing Success Stories in Radio

Hear from your marketing and communication peers on what unique strategies and campaigns worked to improve audience engagement and improve listener numbers.

MODERATOR: Michael McVay, President, McVay Media Consulting

1:30-2:20 p.m. | W214-W215

Why Radio 2024: Do Your Presentations Break Through the Clutter?

Getting an advertiser to sit through your presentation can be tough! This lively session will have radio ad salespeople pitch to our critic on why they should spend their advertising dollars with ther stations. This will be a fun and educational session where you can see and hear what really works - and what doesn’t!

MODERATOR: Mike Hulvey, President and CEO, RAB

PRESENTER: Natalie Marsh, General Manager, Lotus Broadcasting

SPEAKERS: Tricia Gallenbeck, Regional Vice-President, Market Manager, Cumulus Radio Station Group, Reno Nevada and Eugene, Oregon; Steve Olenski, Host, The CMO Whisperer

1:30-2:20 p.m. | W216-W217

The Most Trusted Source of News: How Local Broadcasters are Combating Misinformation in the Age of AI and Deepfakes

With the growth of AI-powered online misinformation and increasingly convincing deepfakes, it is becoming increasingly difficult to separate fact from fiction. Broadcasters are taking many more steps to verify the authenticity and accuracy of the tips and video they receive. Join us to learn more about the new efforts broadcasters are launching to combat AI-powered misinformation within their newsrooms and steps they are taking to arm viewers and listeners to defend themselves against this growing threat.

MODERATOR: Alison Martin, VP, Innovation and Strategy, National Association of Broadcasters

SPEAKERS: Ross Dagan, Executive Vice President and Head of News Operations and Transformation, CBS News and Stations; Claire Ferguson, Assistant General Counsel, Gray Television; Adrianna Rodriguez, Vice President & Assistant General Counsel-News, TelevisaUnivision, Inc.; Jeremy Sinon, VP of Digital Products and Strategy, Hubbard Radio

2-2:30 p.m. | TV and Radio HQ (W232)

Sip-and-Speak: Managing Talent the Right Way

This session explores how to best work with talent in a team setting, in a non-confrontational way, sharing real world experiences; how to deal with high-level talent in the kindest way possible; staying positive and not bringing yourself down to a lower level; and how to diffuse heated moments; as well as the most beneficial ways to motivate personalities in highly competitive situation.

SPEAKERS: Lesley Lotto, CEO/Founder, RNS; Michael McVay, President, McVay Media Consulting

2-2:50 p.m. | TV and Radio HQ (W216-W217)

Discussion Den: Measurement Metrics That Matter for Radio

Discuss with research and sales peers how they use data to present the best case to media buyers. You’ll learn what data they rely on and how it’s presented to win over buyers.

MODERATORS: Pierre Bouvard, Chief Insights Officer, Westwood One / Cumulus Media; Dan McDonald, Vice President, Research, National Association of Broadcasters; Rich Tunkel, Managing Director, Nielsen Audio

2:30-3:15 p.m. | W208-W209

Leveraging Generative AI: Balancing Benefits and Risks

Join us for an insightful discussion centered on leveraging artificial intelligence (AI) responsibly in the context of diversity and inclusion (D&I) initiatives within organizations. As AI continues to revolutionize various aspects of the workplace from recruitment to talent management, it presents both opportunities and challenges for promoting D&I.

MODERATOR: Carolyn Giardina, Senior Entertainment Technology & Crafts Editor, Variety VIP+

SPEAKERS: Daisy Mayorga, Technologist and Co-Founder, yüda; Noelle Russell, Founder and Chief AI Officer, AI Leadership Institute; Diya Wynn, Responsible AI Lead, Amazon (AWS)

3-3:30 p.m. | TV and Radio HQ (W232)

Sip-and-Speak: Leveraging Social Media to Increase Engagement

If you aren’t continually developing your social media approach, you’re missing out. Hear from experts on how to produce a social media game plan that will positively impact engagement.

SPEAKER: Sheri Lynch, Co-founder, NOW! Media

3-3:30 p.m. | TV and Radio HQ (W232)

Discussion Den: Veteran Resource Group | Presented by DAV

Veterans in broadcasting often take unique paths after transitioning out of the military. Employee resource groups for veterans and their supporters can bring out the best in these unique teams; encourage growth and retention; and identify ways broadcast entities can support those who served and their families in communities.

3-3:50 p.m. | W216-W217

The Future of Ears: Navigating the Podcast Advertising Soundscape

The Future of Ears invites podcast networks and publishers to a deep dive into the podcast advertising revolution, guided by the foresight of leading advertising agencies. This panel will dive into strategies for attracting top advertisers, enhancing listener experiences, and maximizing revenue opportunities. Our agency experts will shed light on what brands seek in podcast partnerships, offering actionable insights for networks aiming to stand out in a crowded marketplace. With a sell-side moderator leading the dialogue, we'll explore the symbiosis between content creation and advertising, pinpointing trends set to define the podcasting industry's trajectory. Join us to refine your approach to podcast monetization and partnerships, ensuring your content resonates both with listeners and advertisers.

PRESENTERS: Jared Easley, Co-founder, Podcast Movement; Dan Franks, President and Co-founder, Podcast Movement

MODERATOR: Jacqueline Cohen, Enterprise Business Development, iHeart Media

SPEAKERS: Sean King, Senior Vice President and General Manager, Commercial Enterprise, Veritone; Glenn Rubenstein, Founder and CEO, ADOPTER Media; Krystina Rubino, General Manager, Offline Practice, Right Side Up

3-3:50 p.m. | W214-W215

Radio Works for Political

Now is the time to maximize political ad revenue. This session will help you understand what’s happening in political advertising in 2024 and how to tap into media dollars available in local races in your market.

MODERATOR: Erica Farber, President/CEO, RAB

SPEAKER: Idil Cakim, Senior Vice President, Research and Insights, Audacy; Patrick McGee, Executive Vice President of Political Strategies, Katz Radio Group; Steve Passwaiter, President, Silver Oak Political

3:30-4:15 p.m. | W208-W209

Empowering Inclusion: Content Creators as Social Changemakers

In today's rapidly evolving landscape of broadcast media and entertainment, diversity and inclusion are more critical than ever. This panel explores how content creators are taking matters into their own hands by shaping diverse narratives, representing marginalized voices and redefining storytelling conventions.

MODERATOR: Madeline Di Nonno, President and CEO, Geena Davis Institute on Gender in Media

SPEAKERS: Cassandra Freeman, Actor and Co-Founder, Creatricity; Theresa E. Gonzales, CEO and Producer of Podcast, LatinasB2B Latinas From the Block to the Board Room (LatinasB2B); Jeron Smith, Co-founder, HEIR and Incubation Lab; Storm Smith, Independant Creative Director and Storytelling Director, Galludet University

3:45-4:35 p.m. | W208-W209

The C-suite’s Big Three – Where are the Next Biggest Opportunities for Broadcasters – And are You Prepared to Take Advantage of Them?

Hear from some of the top leaders in broadcasting as they discuss what opportunities broadcasters need to be focusing on next - and how to ensure their organizations are best prepared to take advantage of them.

MODERATOR: Curtis LeGeyt, President and CEO, National Association of Broadcasters

SPEAKERS: Byron Allen, Chairman, CEO and President, Allen Media Group and Entertainment Studios; Catherine Badalemnte, Bill Wilson, CEO, Townsquare Media, Inc.

Monday, April 14

9:15-9:55 a.m. | TV and Radio HQ (W232)

Sip-and-Speak: Music Licensing - Broadcast Radio and TV

Janet McHugh, head of the Television Music Licensing Committee (TVMLC), and Bill Velez, head of the Radio Music License Committee (RMLC), will detail the latest in music licensing on broadcast radio and TV.

SPEAKERS: Jacob Elbin, Partner, Mayer Brown; Janet McHugh, President and CEO, TV Music Licensing Committee; Bill Velez, Executive Director, Radio Music Licensing Committee

9:30-11 a.m. | Main Stage

NAB Show Welcome

The official 2024 NAB Show broadcaster welcome event, including remarks from NAB leadership, a Fireside Chat with NAB President and CEO Curtis LeGeyt, the presentation of the 2024 Insight Award to Soledad O'Brien and more.

10:30-11 a.m. | TV and Radio HQ (W232)

Sip-and-Speak: We’re All in Sales: Bridging the Gap Between Sales and Programming

Content creators and radio sellers are partnering together to meet clients’ advertising and marketing objectives providing radio broadcasters with a competitive edge. Learn how you can create opportunities for your clients by better understanding the key factors of successful team selling including branding, negotiation, working with agencies, and above all effective communication.

SPEAKERS: Tony Coles, President, BIN: Black Information Network; Erica Farber, President/CEO, RAB

11:15 a.m.-12:15 p.m.

How to Maximize NEXTGEN TV's Content and Data Potential

Are you ready to maximize Next Gen TV? Join our panel to learn what it takes to get ready and what you need to focus on next to further leverage Next Gen TV for content.

MODERATOR: Anne Schelle, Managing Director, Pearl TV

SPEAKERS: Fred Engel, Chief Technology Officer, PBS North Carolina; Shawn Makhijani, Senior Vice President of Business Development and Strategy & NBC Spot On, NBCUniversal Advertising and Partnerships; Kerry Oslund, VP Strategy and Business Development, E.W. Scripps

11:15 a.m.-12:15 p.m.

Ask the FCC with Larry Walke

Please join NAB for this annual discussion with senior staff from the FCC’s Media Bureau about the major broadcast policy issues currently before the FCC. Bureau staff will also be standing by to answer your questions about anything else that’s important to your station.

MODERATOR: Larry Walke, Associate General Counsel, National Association of Broadcasters

SPEAKERS: Radhika Karmarkar, Chief, Industry Analysis Division, FCC; Barbara Kreisman, Chief, Video Division, Media Bureau, FCC; Holly Saurer, Chief of the Media Bureau, Legal Advisor to the Chairwoman; Al Shuldiner, Chief, Audio Division, Media Bureau, FCC

11:30 a.m.-12:20 p.m. | TV and Radio HQ (W232)

Discussion Den: M&A’s Outlook on TV/Radio – A Look at the M&A Landscape and How to Prepare for Buying and Selling’s Impact

Hear from experts in the broadcasting M&A space on M&A activity and trends and discuss what companies on either side of the process can do to best prepare for a successful transaction and transition.

MODERATOR: Robert Heymann Jr., Managing Director, Media Services Group

1-2 p.m. | Main Stage

NAB Broadcasting Hall of Fame | Presented by Xperi

The NAB Broadcasting Hall of Fame recognizes television and radio personalities or programs that have earned a place in broadcasting history.

2:30-3:20 p.m. | W214-W215

DTS AutoStage – Your Station, Your Content, Your Analytics. Together We Define the Future of Radio in the Car

Connected cars are providing radio with amazing, timely insights into how, when and where listeners are engaging with their station's programming. Join this panel as they explore audience behaviors and how DTS AutoStage is becoming the foundational source for radio’s data-driven story.

SPEAKERS: Pierre Bouvard, Chief Insights Offcer, Westwood One/Cumulus Media; Joe D'Angelo, Senior Vice President of Broadcast Radio and Digital Audio, Xperi; Mike Hulvey, President and CEO, RAB; Greg Strassell, Executive Vice President/Programming, Hubbard Radio

2:30-3:30 p.m. | W208-W209

Leadership Insights: Wy Top Broadcast Executives are Staying Committed to DEI

In the past year, diversity, equity, and inclusion (DEI) efforts have been at the core of several politically charged debates. Learn firsthand from top broadcast executives at the helm of renowned broadcast and media conglomerates as they explore the latest trends in driving their commitment to DEI within the rapidly evolving media landscape and its intersection with leadership. Gain insights into the invaluable lessons learned and hear candid reflections on the triumphs, setbacks and pivotal moments that have shaped their perspectives on fostering a more inclusive and equitable media ecosystem

MODERATOR: Michelle Duke, President of the NAB Leadership Foundation and Chief Diversity Officer, National Association of Broadcasters

SPEAKERS: Sylvia Banderas Coffinet, Chief Executive Officer, Latino Media Network; Caroline Beasley, Chief Executive Officer, Beasley Media Group; Michael Hayes, President, Hearst Television; DuJuan McCoy, Owner, President and CEO, WISH-TV, WNDY-TV, Circle City Broadcasting Entertainment Production and Circulus Digital Media

2:30-3:15 p.m. | W216-W217

Developing for ATSC 3.0 Through the PILOT NEXTGEN TV Fellowship

Hear remarks from FCC Commissioner Anna Gomez, then from students of both Howard University and the University of Missouri who developed NEXTGEN TV applications through the PILOT Fellowship with support from Amazon Web Services (AWS). Alongside industry experts, the fellows gained practical, first-hand experience with NEXTGEN TV technology. The unique, eight-month program included product training, seminars and one-on-one coaching with NEXTGEN TV standard experts and AWS representatives. The fellows will demonstrate their app and discuss their process for conceptualizing and developing their idea.

MODERATOR: John Clark, SVP, Emerging Technology and Executive Director, PILOT, Technology, National Association of Broadcasters

SPEAKERS: YaSin Abdul-Musawwir, Student, Howard University; Charles Dake, Student, University of Missouri; Anna Gomez, Commissioner, FCC; Amanuel Hailemariam, Student, University of Missouri; Rahel Ibihwiori, Student, Howard University; Emmarah Kouadio, Student, Howard University

; Teshi Waruingi, Student, Howard University; Shannon Worley, Student, University of Missouri

3-3:30 p.m. | TV and Radio HQ (W232)

Sip-and-Speak: How to Change or Revitalize Your Station’s Brand

Michigan Public will walk through why they chose their rebrand strategy, the obstacles they experienced along the way and the opportunities that have come from their efforts. Whether you are going through programming and audience changes or just need to upgrade your brand to better connect with your listeners, this panel will provide strategies on how to approach that process and stay the course.

SPEAKERS: Jim Hume, Founder/Principal, Phire Group; Wendy Turner, Executive Director, Michigan Public

3-3:50 p.m. | TV and Radio HQ (W232)

Discussion Den: Crystal Awards Finalist Workshop – Advancing Your Brand | Presented by DAV (Invite only)

The Crystal Radio Awards Finalists Workshop will provide exclusive content for 2024 Crystal Radio Award finalists. The workshop will feature experienced industry professionals who will provide valuable insights and practical advice on how to create impactful community service. The workshop will also provide opportunities for networking and collaboration with NAB’s advocacy team and fellow finalists, a Q-and-A session with presenters and a peer-to-peer idea exchange.

HOST: Tobi Hall, Senior Director, Awards, Events and Member Experience, National Association of Broadcasters

MODERATOR: Dan Seeman, VP/Region Manager, Hubbard Broadcasting Minnesota

SPEAKERS: Jennifer Jose, Senior Vice President, Public Affairs, National Association of Broadcasters; Grace Whaley, Manager, Communications and Social Media, National Association of Broadcasters

3:30-4:15 p.m. | W208-W209

Behind the Scenes: How Inclusivity in Media Production Impacts Creative Output

Walk away with actionable strategies for fostering a culture of inclusion and belonging that will ensure your production crews can work together to achieve the goals and objectives of your business and, as a result, maximize creative output.

MODERATOR: Aloni Ford, Executive Producer and Head of Content, Incubation Lab

SPEAKERS: Shanele Alvarez, SOC, Camera Operator, SOC; Robin Ayers, Radio Talk Show Host, KBLA Talk 1580; Sarah Ghabsha, Senior Producer and Content Strategist, Al Jazeera Media Network; Joe Strechay, TV & Film Producer and Consultant, Strechay Consulting

4-5:30 p.m. | TV and Radio HQ (W232)

Radio Happy Hour

Enjoy complimentary drinks and entertainment while networking with your broadcast radio peers.

Tuesday, April 16

9-9:30 a.m. | TV and Radio HQ (W232)

Discussion Den: ATSC 3.0 for Station Executives and Managers

ATSC 3.0, or Next Gen TV, is becoming firmly established as the technology platform for a new era of broadcasting. Currently available in markets covering 75% of the US population and with over 10 million NEXTGEN TV sets sold, the transition to Next Gen TV is well underway. But while a full conversion to this new technology seems inevitable for broadcasters, the transition will not be easy, the capabilities and limitations are not well understood, and numerous business and financial questions have been greeted with somewhat murky answers. Let’s talk about them.

MODERATOR: Lynn Claudy, Senior Vice President, Technology, National Association of Broadcasters

9-9:30 a.m. | TV and Radio HQ (W232)

Sip-and-Speak: Using Sweepstakes Successfully to Grow Audience and Revenue

Sweepstakes are an extremely effective tool in generating audience and ad revenue growth – if it’s done well. If not, they can backfire and create issues for your station. Learn some best practices on how to launch sweepstakes so they are a big win for your station.

SPEAKER: Liz Crider Huff, Senior Director of Customer Success, Upland Software

9:30-10:30 a.m. | Main Stage

We Are Broadcasters Ceremony

Includes the presentation of the TV Chairman’s Award, NAB Crystal Radio Awards, NAB Crystal Heritage Award, Engineering Achievement Award for Radio and Television, and more.

10-10:30 a.m. | TV and Radio HQ (W232)

Sip-and-Speak: Beyond Branding: The Spirit of Audio to Drive Sales

Advertisers want more than just branding from their advertising spend – they want to be able to directly impact sales. This session will debunk the notion that it’s difficult to create programs that lead directly to sales via Radio advertising and will show you how to work effectively with media buyers to accomplish this goal.

SPEAKER: Linley Grande, VP/Political Strategies Manager, Gen Media Partners

10-10:50 p.m. | W208-W209

Discussion Den: How to Effectively Sell Digital Advertising Solutions

Digital has been a growth driver for radio broadcasters and understanding how to best position and package your digital media assets to local clients can yield additional revenue opportunities.

SPEAKER: Dave Casper, Senior Vice President, Digital Services RAB;

MODERATORS: Jamie Cohen, Senior Vice President, Broadcast Digital, Salem Media Group; John Rosso, President and CEO, Triton Digital

10:45-11:15 a.m. | TV and Radio HQ (W232)

Sip-and-Speak: Innovative Solutions to Expanding Limited Studio Space and Improving Workflow

Space is often an issue when designing and managing content and production workflow. How are stations with smaller studio spaces navigating this issue and remaining efficient? Hear from experts who faced this same challenge and came away with solutions you can also implement.

SPEAKER: Michael Khatcheressian, Vice President, Media Production, National Association of Broadcasters

11:30 a.m.-12 p.m. | TV and Radio HQ (W232)

Sip-and-Speak: Emergency Disaster Preparation: How Comfortable are You With Your Plan (Do You Have One?)

Geopolitical, technological and ecological issues have all created an even greater need for stations to have a plan in case of emergency. What is your emergency plan if there’s an extreme natural or geopolitical event? Or if you are hacked? This session will walk you through the potential issues to prepare for and some strategies for what to do if disaster strikes.

SPEAKERS: John Kennedy, Senior Vice President of Technical Operations, Audacy; Alex Silverman, Director of News and Programming, KNX News 97.1 FM, Audacy

11:30 a.m.-12:20 p.m. | W216-W217

AI Strategies for Sales, Marketing and Operations – How to Leverage AI to Increase Revenue and Improve Efficiencies

AI isn’t just about content. How are stations effectively leveraging AI to support ad sales and operations to help increase revenue and improve efficiency? Learn from this panel of experts as they share strategies that they’ve used to improve their bottom lines.

MODERATOR: Jon Accarrino, Founder of Ordo Digital and Strategy Practice Leader, STIRR

SPEAKERS: Kathy Eagle, President, Futuri Media; Andrew Finlayson, EVP Digital Media Strategies AI, SmithGeiger Group; Sarah Foss, Chief Technology Officer, Audacy; Mary Rogers, Senior Vice President of Sales, Futuri Media

11:30 a.m.-12:20 p.m. | W214-W215

Finding and Developing On-Air Talent: Creating a Winning Program

This panel will show you how and why to find and develop amazing on-air talent - and how to build loyalty with die-hard fans and create a sellable asset to leverage across all content platforms.

MODERATOR: Pio Ferro, SVP Programming, Hot 97 + 107.5 WBLS at MediaCo

SPEAKERS: RJ Curtis, Executive Director, Country Radio Broadcasters, Inc.; Nessa Diab, Host, HOT 97 and Nationally Syndicated Show Nessa On Air; Yung Joc, YUNG JOC & StreetzMorning Takeover

12-12:45 p.m.

How Can We Make Broadcast TV More Successful?

This session will consider how new and innovative technologies might enable traditional broadcasters to fight back, delivering all the advantages of OTT services, instantly on a normal broadcast TV channel, and without the need to download or sign into an app.

SPEAKERS: Skip Flenniken, VP & GM, Technology Business Development, Sinclair Broadcast Group; Rob Lewis, CEO, ROXi/FastStream

12-12:55 p.m. | TV and Radio HQ (W232)

Futuri Presents: A Meet-and-Greet with Surprise Guest (NAB members only)

NAB Members can enjoy complimentary warm cookies and espresso during this exclusive meet-and-greet with a special guest!

1-1:30 p.m. | TV and Radio HQ (W232)

NAB Member Meetup: Ask the CEO (NAB members only)

This is your chance to meet NAB President and CEO Curtis LeGeyt and ask him about his thoughts on all things broadcasting - from advocacy to AI. Curtis has been leading the charge to enable broadcasters to innovate and serve their communities. We invite you to this Member Meetup to talk to him about what is top of mind for you and your business.

MODERATOR: April Carty-Sipp, Executive Vice President, Industry Affairs, National Association of Broadcasters

SPEAKER: Curtis LeGeyt, President and CEO, National Association of Broadcasters

1:30-2:20 p.m. | W216-W217

Changing the Game: Creating Unique Sports Radio Programming

What are radio stations doing to capture a dynamic sports radio market? This panel will discuss what stations are doing differently to capture the sports radio market, from different programming approaches to regional versus local approaches.

MODERATOR: Fred Jacobs, President and Founder, Jacobs Media Strategies

SPEAKERS: Jason Barrett, President, Barrett Sports Media; Rod Lakin, Brand Manager, SportsRadio 94WIP, Audacy; John Mamola, Program Director & Brand Manager, WDAE & WFLA | IHeartMedia; Matt Nahigian, Brand Manager at 95.7 the Game, Audacy; Mitch Rosen, Vice President, The Score and BetQL Network, Audacy

1:30-2:20 p.m. | W214-W215

Creating Winning Hyperlocal Programming Strategies

Local news is one area where stations remain strong, particularly as more communities lose their local newspapers. But stations are digging even deeper and focusing down to the neighborhood level. Learn what your peers are doing to connect at the hyperlocal level to grow their audiences and revenue.

MODERATOR: Adam Wiener, Founder, Continuous Media LLC

SPEAKERS: Cater Lee, Vice President, Original Programming and On-Air Talent Development, Spectrum Networks; Mark Neerman, Head of Content, Neighborhood TV, Cox Media Group; Colby Tyner, Senior Vice President of Programming, Radio One & Reach Media

2-2:50 p.m. | TV and Radio HQ (W232)

Discussion Den: Radio’s Point of Purchase Proximity Drives Revenue

More purchases are known to be made within 30 minutes of in-car listening and innovation in the automotive dashboard continues to enhance growth opportunities. Learn how radio sellers are positioning, creating, and selling these enhancements to local clients.

MODERATORS: Rob Babin, Executive Vice President, Radio, Cox Media Group; Tina Murley, Chief Revenue Officer, Beasley Media Group

SPEAKER: Leah Kamon, Senior Vice President, Marketing & Communications, RAB

2-2:30 a.m. | TV and Radio HQ (W232)

Sip-and-Speak: What Does Noncompete Mean With Terrestrial vs. Digital Radio?

What does “non-compete” mean when it applies to talent moving from terrestrial to digital radio? There is confusion about what stations and talent should be watching out for in terms of non-compete language and strategies. Hear from our panelists on what you need to be aware of from both the company’s and talent’s points of view.

SPEAKER: Dave Pernini, Managing Partner, Wargo, French & Singer

3-3:30 p.m. | TV and Radio HQ (W232)

Sip-and-Speak: How Radio Can Embrace its Local Market Roots

When radio’s network model was disrupted in the 1950s and 1960s by the television tsunami, radio broadcasters successfully pivoted to format radio that super-served local markets. Fast-forward to today’s content-rich world of digital media, and the competition is now mega players that include Spotify, SiriusXM, and YouTube, all of whom aim their content at millions of users with no geographical borders. How can radio operators gain a competitive edge in this rapidly changing environment? Researcher/consultant Fred Jacobs takes the stage at NAB do discuss the viability of radio embracing its local markets roots. Could owning the hometown turf become radio’s “secret sauce” once again? In fact, could it help broadcast radio restore its relevance?

SPEAKER: Fred Jacobs, President and Founder, Jacobs Media Strategies

3-3:50 p.m. | W214-215

The Future of FAST: Lessons Learned and What's Next

FAST services offer so many opportunities to increase revenue and viewer engagement. Hear lessons learned from industry experts who will share their insights and practical approaches for navigating the world of FAST content, user engagement and monetization.

MODERATOR: Alan Wolk, Co-founder/Lead Analyst, TVREV

SPEAKERS: Aileen Del Cid, Head of Marketing & Public Relations, Samsung TV Plus; Sarah Katt, SVP Programming, The Hill; Maria Rua Aguete, Senior Research Director, Media and Entertainment, Omdia; Misti Turnbull, Vice President, News, Cox Media Group

3-3:50 p.m. | TV and Radio HQ (W232)

DIscussion Den: Ethnic Audience Broadcasting Trends

See the data behind ethnic audience listening numbers and learn what your peers are doing to create innovative content and promotion strategies to engage with these niche audiences.

MODERATORS: Felipe Chavez, COO, Bustos Media; Colby Tyner, Senior Vice President of Programming, Radio One & Reach Media

3-3:50 p.m. | W216-W217

Maximizing Radio Revenue: Monetizing Everything You Create

Radio stations have more options than ever when it comes to developing new streams of revenue. But where to start and what should be pursued? From monetizing archival content to digital ad sales, this panel will identify the various revenue streams to pursue and how to identify what makes the most sense for you and your station.

SPEAKERS: Pierre Bouvard, Chief Insights Officer, Westwood One / Cumulus Media; Chad Lopez, President, Red Apple Media/WABC Radio; Kevin Perry, Vice President/General Manager, Perry Publishing & Broadcasting Company, Inc.; Dave Santrella, CEO, Salem Media Group; Scott Siler, COO, EAB Media Group

3-3:50 p.m. | TV and Radio HQ (W232)

Discussion Den: Ethnic Audience Broadcasting Trends

See the data behind ethnic audience listening numbers and learn what your peers are doing to create innovative content and promotion strategies to engage with these niche audiences.

MODERATORS: Felipe Chavez, COO, Bustos Media; Colby Tyner, Senior Vice President of Programming, Radio One & Reach Media

3:4-4:15 p.m. | W208-W209

Sip-and-Speak: Music Licensing for Internet Radio: Learn the Basics

What licenses are required for streaming music over the internet? How is it different from licensing AM/FM transmissions? What do you need to know before your station goes online? Join SoundExchange for a lesson in navigating the licensing landscape.

SPEAKER: Maria Bokel, Senior Analyst, Licensing and Enforcement, SoundExchange

4-5:30 p.m. | TV and Radio HQ (W232)

TV Happy Hour

Enjoy complimentary drinks and entertainment while networking with your broadcast television peers.


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