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2010
Radio Show Wrap-up
Last weeks
Radio Show produced by
RAB and NAB in Washington, D.C. was an unqualified success. Standing-room
only crowds, new technology announcements, fast-paced and fact-filled
conference sessions and an unparalleled opportunity for networking
with radio industry peers were the hallmarks of this years
show. Some of the highlights are summarized below.
Gordon Smith
Opening Remarks Expose Radio in Cell Phone Mythsone of
the topics discussed by NAB President and CEO Gordon Smith (shown
above) in his opening remarks was NABs ongoing efforts to
get cellular carriers to make radio receivers a standard part of
every cell phone. Smith noted in his remarks that
there
is a lot of misinformation out there regarding radio-enabled cell
phonesmyths about what we're trying to accomplish and what
is technically feasible. Senator Smith then went on to challenge
those myths:
"Myth
#1: There is no consumer demand for radioconsumers tell
us otherwise. Here's the reality: Americans would love to have free
local radio on their cell phones. In a recent survey, 73 percent
of cell phone owners said having free, local radio as an option
on their phone is important to them;
"Myth
#2: Radio receivers would significantly impact the battery life
of cell phonesthis, too, is untrue. A typical cell phone
with a radio receiver could provide the user with more than a full
day's worth of radio listening on a single battery charge. Now,
keep in mind most people charge their phones daily or every other
day, which means a radio chip would have little to no effect on
battery life;
"Myth
#3: Integrating radio into cell phones is a costly additional expense
for manufacturersthe reality is the cost to the manufacturers
would be very low. When mass produced, radio chips can be integrated
into cell phones for pocket change. In fact, three out of four cell
phone owners say they would consider paying the one time cost of
enabling a phone with a radio receiverthat's how much they
want local radio;
"Myth
#4: Critics argue that the size and weight of a chip would be too
big and heavy for consumersno one wants to bulk up their
cell phone, even though we want more options and features. So luckily
for cell phone users, a radio chip is smaller than the head of a
nail and weighs less than a tic tac."
Smith concluded
this portion of his remarks by asking those assembled to help to
correct the false information that they hear, stating that
If
cell phone service providers and handset manufacturers would look
past the myths, they'd see that including radio in cell phones could
open new revenue opportunities for all our industries. The
full text of Senator Smiths keynote address is available online.
2nd Generation
Insignia Portable HD Radio Receiver Unveiledthe Insignia
NS-02 portable HD Radio receiver (see photos below) was on display
at the HD Radio exhibit in the Radio Show Marketplace.
This receiver is the successor to the NS-01 Insignia model with
significant improvements including a new 2.4 inch LCD color touch
screen interface and the introduction of three exciting new features:
The Artist
Experiencedesigned to add visual entertainment to the
digital audio and data services HD Radio Technology already delivers.
Features include: transmission of album art (shown in left photo)
as well as images linked to advertisements. These images can be
synchronized to the audio but must be transmitted 30 seconds or
more in advance of the audio being synchronized to, so that they
are available in the receiver for viewing at the proper time.
Once viewed, the images are purged to make room for future downloads;
Live
pauseallows for digital audio on an HD Radio main or
multicast channel to be paused for up to 15 minutes, similar to
the live pause feature on some satellite radios and the Apple
iPod nano. A live pause screenshot is shown in the
right photo;
Bookmarkingsimilar
to tagging except that rather than synchronizing to a music purchase
service like iTunes, the listener can store information about
music within the receiver for later retrieval.
The Insignia
NS-02 will be available later this year through Best Buy; suggested
retail price has not yet been announced but it is expected to sell
in the $70 price range.
FEMA Announces
Adoption of CAPon Thursday, the Department of Homeland
Security's Federal Emergency Management Agency (FEMA) announced
the adoption of a new digital message format for the Integrated
Public Alert and Warning System (IPAWS), the nation's next generation
emergency alert and warning network. IPAWS incorporates and expands
upon the traditional Emergency Alert System (EAS) supported by free
over-the-air radio and TV broadcasters, and was being discussed
by FEMA at their exhibit at the Radio Show (see photoshown
here is Alfred Kenyon, Project Manager, IPAWS Program Office, National
Continuity Programs).
The new digital
message format adopted by FEMA is the Organization for the Advancement
of Structured Information Standards (OASIS) Common Alerting Protocol
(CAP) v1.2 Standard. This open standard will enable alert messages
to be easily composed by emergency management officials for communication
with citizens using a much broader set of devices to reach as many
people as possible.
In order to
assist officials in evaluating new alert and warning systems, FEMA
is conducting an assessment program to ensure products adhere to
the IPAWS CAP profile. A list of pre-screened products that meet
the profile will be published at the FEMA Responders Knowledge Base,
to aide federal, state, territorial, tribal and local officials
in purchasing emergency alert products that comply with IPAWS CAP.
Vendors can apply for these assessments at www.nimssc.org/ipawsconform.
The three documents
defining the FEMA IPAWS technical standards and requirements for
CAP and its implementation are: (1) OASIS CAP Standard v1.2; (2)
IPAWS Specification to the CAP Standard (CAP v1.2 IPAWS USA Profile
v1.0); and, (3) CAP to EAS Implementation Guide. Additional information
and documentation on CAP technical standards can be found on the
OASIS website. The CAP-EAS Implementation Guide can be found on
the website of the EAS-CAP Industry Group (www.eas-cap.org/).
The full FEMA
press release is available online at www.fema.gov/news/newsrelease.fema?id=52880.
Persona
Smart Radio Projecta proof-of-concept advanced receiver
design was discussed by iBiquity in their exhibit on the show floor
and shown to guests in the iBiquity hospitality suite. This project,
funded in part by NABs technology advocacy program, FASTROAD,
involves development of a smart receiver that allows
users to create a customizable listening experience and allow behavioral
targeted advertising. The Persona radio mock-up shown in the iBiquity
hospitality suite was implemented on an Insignia NS-01 portable
HD Radio receiver. Some pictures of the mock-ups receiver
display are shown here:
Upper leftthis
is the main menu which provides access to other screens;
Upper righton
the my profile page the listener enters demographic
information which will be used to customize the listening experience
as well as for targeting advertisements;
Lower leftshows
an example of targeted advertising;
Lower rightthis
is a QR code which is delivered to the receiver and
corresponds to a targeted advertisement. This can be scanned by
a retailer and used as an electronic coupon. Additional
information on QR codes is available on the Internet at www.denso-wave.com/qrcode/index-e.html.
NRSC Adopts
NRSC-G202 Guidelinethe latest National Radio Systems Committee
(NRSC) Guideline, NRSC-G202, FM IBOC Total Digital Sideband Power
for Various Configurations, was adopted by the NRSCs Digital
Radio Broadcasting (DRB) Subcommittee. This Guideline, which provides
an easy-to-use, quick method for determining an FM IBOC station's
authorized total digital sideband power level, was developed by
the subcommittee's IBOC Standards Development Working Group (ISDWG),
which is chaired by Dom Bordonaro, chief engineer, Cox BroadcastingConnecticut.
The DRB Subcommittee is co-chaired by Andy Laird, vice president
and chief technology officer, Journal Broadcast Group, and Mike
Bergman, vice president of new digital technologies, Kenwood USA.
NRSC-G202 is
intended as an aid to those who are responsible for or involved
with FM IBOC facility design, operation and compliance monitoring.
A companion, web-based total digital signal power calculator tool
(shown to the right) has also been designed by the NRSC with assistance
from broadcast engineering consulting firm of Cavell, Mertz and
Associates.
This new document
is a companion to another NRSC Guideline, NRSC-G201-A, and expands
upon information contained in Annex 1 of that document. The Guideline,
and the web-based calculator, will be available on the NRSC
website following a final procedural review which will take
approximately two weeks. Additional information about the NRSC,
including information on becoming a member, is also available on
the website.
Regulatory
Ask The Experts Panelone of the popular sessions
at last weeks show was Ask the ExpertsTechnical,
Legal and Regulatory which featured panelists from the FCCs
Audio Division, Media Bureau including Peter Doyle, Chief, and Jim
Bradshaw, Deputy Division Chief, as well as Lisa Fowlkes, Deputy
Chief, FCC Public Safety and Homeland Security Bureau. The standing-room
crowd on hand to hear from these panelists is shown in the photo
at the right. Topics discussed by the panel included Franken
FMs (LPTV stations on TV channel 6 which are only transmitting
an FM aural carrier, targeted for reception by FM receivers); FM
translator processing issues; the Emergency Alert System (EAS),
in particular the recent adoption by FEMA of the Common Alerting
Protocol (CAP, discussed above); the authorization earlier this
year of FM IBOC operation at elevated digital power levels and the
updating of the FCCs Consolidated Database System (CDBS).
Experimental
FM IBOC Asymmetric Sideband Transmission at WAMUdetails
on one of the first FM IBOC stations to go on-the-air with asymmetric
sidebands were discussed for the first time last week, both at the
Radio Show as well as at the Association of Public Radio Engineers
(APRE) Public Radio Engineering
Conference (PERC), also held last week in Washington. Public station
WAMU (88.5 MHz, channel 203B) received an experimental authorization
from the FCC to transmit an upper digital sideband at the maximum
allowed power (equivalent to -10 dBc total digital power) and a
lower sideband approximately 4 dB less than this, to protect 1st-adjacent
station WHMM (88.3 MHz, channel 202A, Spotsylvania, Va.).
Shown in the
spectrum plot is the WAMU transmitted signal which clearly illustrates
the asymmetric sidebands. WAMU is using a Nautel transmitter with
software that is using a new peak to average reduction (PAR) algorithm
designed to support asymmetric operation. WAMU worked with NPR Labs
in developing the experimental application submitted to the FCC
which included an engineering study by NPR Labs.
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