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Joint
Declaration on DTV Harmonization Issued at FoBTV, Shanghai
The first Future
of Broadcast Television (FoBTV) Summit was held last week in Shanghai,
China. Organized and planned by a multi-national committee of diverse
organizations including broadcasters, research organizations and
standards developers, the Summit was attended by over 240 industry
representatives from more than 20 countries, and included two days
of presentations covering various aspects of developing and implementing
next generation broadcast systems. A joint declaration was issued,
calling for increased harmonization among the world's future digital
television systems. While it stops short of pressing for a truly
singular world DTV standard, the declaration's authors aspire "to
explore global standard unification and to achieve industrial convergence
with technology integration."
Stressing the efficiency and value of such commonality, the declaration
focused on three fundamental principles:
Defining the
requirements of future terrestrial broadcast systems
Exploring unified
terrestrial broadcast standards
Promoting global
technology sharing
The two-page document reviews how different TV standards developed
in different regions during the analog era, noting that formats
have continued to further splinter in the digital age. The statement's
authors believe that current technology allows a reduction in such
divergence going forward, and they list multiple advantages for
doing so.
The core of their argument rests on cost-effectiveness, as stated
in this section of the declaration:
The
world's resources are limited, and we need to avoid unnecessary
spectrum and resource consumption fueled by competition between
different sectors or delivery platforms. We must seek the best balance
among economic prosperity, technological advances and sustainable
development, and we hope to explore the possibility of cross-sectoral,
cross-border and cross-regional cooperation. Low power consumption,
low-cost and environmentally-friendly technology and industrial
development models should be our common goals.
One of the most
significant points of consensus at the Summit was unified agreement
on the importance and unique societal role of the terrestrial broadcasting
platform throughout the world. Signatories to the declaration include
broadcasters and standardization bodies from the Americas, Europe
and Asia. Among them are ATSC, NAB, PBS, CBC, ETRI, EBU, DVB, IEEE
BTS, NHK, and others, including China's National Engineering Research
Center of Digital Television, which hosted the two day event.
The declaration also presents a plea for ending the digital technology
divide as it applies to global television. The signatories assert,
"We realize that advances in broadcasting technologies should
benefit both developed and developing countries. Global technology
sharing should be an integral part of the future broadcast system
standardization."
The timing of the declaration is appropriate for ATSC, which has
just begun its exploration of a next-generation DTV standard. Timing
was obviously on the mind of the Summit planners, as well, who set
the announcement of the Joint Declaration in the conference program
for 11:11 am local time on 11/11/11.
The declaration represents a message of unprecedented uniformity
among world broadcast leaders, but it tacitly acknowledges that
much work is required to meet its lofty goals. Nevertheless, the
signatories conclude their declaration with the hopeful sentiment,
"We look forward to future collaboration to chart the future
course of the television industry as a converged future that benefits
viewers, broadcasters and manufacturers around the world."
The complete text of the declaration is available here.
Additional information about the FoBTV Summit can be found at www.fobtv.org.
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Organizers and Sponsors of the FOBTV Summit
Left to right: Ulrich Reimers
(DVB), Yasuhiro Ito (NHK), Phil Laven (DVB), Toni Fiedler
(Fraunhofer), Masayuki Sugawara (NHK), Yiyan Wu (CRC), Craig
Todd (Dolby), Bill Meintel (IEEE-BTS), Bill Hayes (Iowa
Public Television), Jim Kutzner (PBS), Mark Richer (ATSC),
Wenjun Zhang (NERC-DTV), Lieven Vermaele (EBU), Peter Siebert
(DVB), Liliana Nakonechnyj (TV Globo), unidentified (NERC),
Pinjian Xia (NERC-DTV), unidentified (NERC), Yunyi Zhu (SARFT),
Bernard Caron (CRC), Lynn Claudy (NAB).
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