Five Cumulus Radio Stations Help to Feed 56,000 Nashville Residents
Cumulus Radio's five Nashville stations, WWTN-FM, WQQK-FM, WSM-FM, WRQQ-FM and WNFN-FM, hosted their 4th annual radiothon to raise money for the Nashville Rescue Mission. Each Cumulus station went commercial-free from 5 a.m. to 7 p.m. on March 16, with the goal of raising enough money to provide 56,000 meals to Nashville's homeless. Throughout the day listeners dropped off donations and called in pledges. By the end of the radiothon, Cumulus successfully surpassed its goal. Mark Sullivan, senior vice president and general manager of Cumulus Nashville said, "We are proud to have been a part of something amazing and issuing a call to action that will make a real impact on the Nashville community." Nashville Rescue Mission's President and CEO Don Worrell was quick to thank the stations. "We are grateful for Cumulus Broadcasting's efforts on behalf of the poor and hurting of our community. The outpouring of generosity from this year's event will provide over fifty-thousand meals to hungry men, women and children arriving at our doors seeking help."
KUSI-TV Uncovers Dangers of Oxycontin Drug Abuse for San Diego Viewers
McKinnon Broadcasting-owned KUSI-TV San Diego recently launched an outreach initiative to address drug abuse and the addictive prescription medication, Oxycontin. In 2007, 5.2 million kids reported using prescription drugs, while most of their parents were unaware. To combat this growing number, KUSI-TV developed a series of reports and a two-hour news special that explored the ways Oxycontin hurts individuals, families and communities. Station anchors Allen Denton and Sandra Maas hosted the eye-opening documentary which included numerous personal testimonials, a live help line for viewers and information for parents and teens to obtain help in fighting addiction.
WSET-TV's "Here to Help Kids" Campaign Continues to Support Development of New Pediatric Hospital Unit
Allbritton's WSET-TV Lynchburg, Va., continued its "Here to Help Kids" campaign to raise money for an 11-bed Pediatric Center at Lynchburg General Hospital, a facility that would be in close proximity to the local Emergency Department. WSET-TV recently hosted a fundraiser at the ESPNU "Bracket-Buster" basketball game between the Liberty Flames and the Iona Gaels, both members of the Metro Atlantic Athletic Conference, at Liberty University. Five dollars from each ticket sold went to the WSET-TV's "Here to Help Kids" project. The basketball game netted $3,375 in proceeds for the campaign.
Attending the NAB Show? Visit the NAB Public Service Pavilion
NAB's Public Service Initiatives division will be exhibiting at the NAB Show in Las Vegas. Visit the Public Service Pavilion in the Convention Center's North Hall, booth N6433, to collect free public service materials designed to assist stations in the development and implementation of locally focused community service initiatives.
