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Broadcasters' Public Service
New West Broadcasting Raises $28,000 for Japan Disaster Relief
New West Broadcasting Corporation's five Hawaii radio stations, KWXX-FM Hilo, KWXX-FM Kona, KNWB-FM Hilo, KMWB-FM Kona and KPUA-AM Hilo, hosted a 12-hour marathon broadcast that raised $28,000 for the American Red Cross Japan Earthquake and Pacific Tsunami Relief effort. New West employees, along with volunteers from the American Red Cross, the local Waiakea High School and the broader community manned posts outside three KTA Super Stores from 6 a.m. to 6 p.m. on Thursday, March 17. New West DJ's broadcasted live from the grocery stores throughout the day encouraging Big Island residents and visitors to stop by to make a donation to the Relief Fund. "We are so grateful to the New West Broadcasting Corporation for their compassion in this time of great tragedy," said Coralie Chun Matayoshi, CEO American Red Cross, Hawaii State Chapter. "Their efforts in raising much needed funds for this effort will help us save lives and give hope to those in need."
LIN's WTNH-TV Raises Awareness of Dangers of Texting While Driving with Creative W82TXT Campaign
LIN's WTNH-TV Raises Awareness of Dangers of Texting While Driving with Creative W82TXT Campaign
LIN Media-owned WTNH-TV New Haven, Conn., recently launched the W82TXT (Wait to Text) community awareness initiative that encourages drivers not to text while behind the wheel of a car. The National Highway Traffic Safety Administration (NHTSA) finds drivers who text are six times more likely to cause an accident than intoxicated drivers, making texting the most dangerous form of distracted driving. As part of the campaign, WTNH-TV is handing out red thumb bands with the W28TXT message. The bands serve as a reminder for drivers to focus on the road and avoid messaging while in their cars. Last Friday, March 25, WTNH-TV's traffic reporter, Teresa LaBarbera, visited a local car wash to distribute W82TXT bands. Station Vice President and General Manager Mark Higgins said, "This campaign will augment [WTNH-TV's] commitment to producing stories relevant to the safety and well-being of our viewers. Simply waiting to text could prevent numerous accidents and have a positive effect on our community."
Attending the NAB Show? Visit the NAB Public Service Pavilion
NAB's Public Service Initiatives division will be exhibiting at the NAB Show in Las Vegas. Visit the Public Service Pavilion in the Convention Center's North Hall, booth N6433, to collect free public service materials designed to assist stations in the development and implementation of locally focused community service initiatives.
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