March 14, 2011
NAB Pulse

Broadcasters' Public Service

Hearst Stations Challenge Marylanders to Make the Plunge to Support Local Special Olympic Athletes


Hearst-owned WBAL-FM, WBAL-AM and WBAL-TV Baltimore recently joined forces to host the 15th Annual Maryland State Police Polar Bear Plunge at Sandy Point State Park. The event challenged participants to collect pledges from their families and friends for plunging into Sandy Point's icy waters. The Plunge raised an estimated $3 million for the Special Olympics of Maryland. All event proceeds support intellectually challenged athletes who participate in the Special Olympics across the state.

WANE-TV and Area Sports Teams Collect Coats for Wayne, Ind. Children


LIN Media's WANE-TV, Wayne, Ind., recently congratulated its viewers for participating in the "Share the Warmth: Coats for Kids" 11th annual collection. WANE-TV collected 3,017 coats, scarves and mittens, which were distributed to children from 50 area social service agencies, schools and families. Local sports teams, the Komets Hockey Team and the Mad Ants Basketball squad, also participated in the drive, providing incentives for fans who donated a coat. Since 1999, WANE-TV has collected 27,460 coats for Northeast Indiana's children.

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The Pulse ©2011. NAB. Editor: Maureen Walker; (202) 429-5308; Fax: (202) 429-5410; email: mwalker@nab.org

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